TikTok is a fast-growing social media platform, even for brands. 13-60-year-olds have TikTok accounts. As a result, as a marketer trying to promote your business on TikTok, understanding the app is vital. TikTok stats enable marketers to understand how to run their business and when and where on TikTok. However, you need to stay updated on the latest happenings or numbers on TikTok if you must use it to your advantage.


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Key Takeaways

TikTok stats are essential to know, both for ordinary users, creators, and marketers. They help our understanding of the app and keep us updated on the app’s current situation.

For marketers, some TikTok statistics are the current number of users, most prepared ads, ad benefits, etc.


10 TikTok Stats for Marketers

TikTok Stats

The following TikTok stats are a must-know for all marketers.


     1. TikTok is the second biggest app in consumer spending:

Data collected by AppAnnie from the IOS store and Google Play store tells us that TikTok is right behind Tinder in terms of how much consumers spend.

In fact, TikTok ranks higher than YouTube, Disney+, Tencent Video, and Netflix in this aspect.

How is this important to marketers? First, it means many people spend a lot to stay on the app, spend a lot on things they get from the app, and spend a lot of time on it.


     2. 33% of the top-performing ads on TikTok break the fourth wall:

In addition, TikTok analysis shows that one in every three ads with the highest view-through rate has someone talking directly to the audience.

However, it is not surprising that the creator-driven platform favors ads with a similar look and feel. Since TikTok involves mostly videos of people talking to an audience.

This extends to organic brand content as well. For example, the Washington Post was among the first to crack the format with its “TikTok Guy,” Dave.


     3.    Vertical TikTok videos have a 25% higher watch-through rate:

More specifically, vertical videos have a 25% higher 6-second watch-through rate than videos shot horizontally.

Those six seconds can make all the difference. For businesses that run ads, this is an advantage in a TikTok ad.

If your ad gets watched, who knows, you might have gotten yourself a customer.


     4.    Almost 50% of the best performing ads on TikTok are emotional:

According to TikTok stats, almost half of the top auction ads on the platform appeal to emotion. Whether sad, happy, exciting, depressed, there is an emotion attached.

On TikTok, this means keeping it real and relatable attracts more viewers. Great TikTok content often includes an undertone of lightheartedness and positivity. Those are emotions.

This is a tip for businesses on how to make advertisements.


     5.    63% of TikTok ads with the highest CTR put their message upfront:

Time and again, statistics prove that the first three seconds of a video are critical. In this case, TikTok research finds that more than 63% of ads that showcase a product or message in the first three seconds get the most clicks.


     6.    In a poll by Kantar, 72% of participants preferred the TopView ad format:

In addition, in a TikTok-sponsored survey carried out by Kantar, almost ¾ of respondents ranked TopView the first among TikTok’s ad formats.

In addition to the format’s full-screen and sound-on capabilities, participants liked its more natural placement as a reason for their preference.

Reinforcing this finding, TopView ads were also rated with the lowest skip preference, lowest annoyance level, and highest attention level. The format also ranked first in credibility and willingness to click or share categories and other call-to-action attributes.


     7. TikTok ads can send users to your website:

TikTok ads have a unique feature that sends viewers directly to your business website, an app page in the app store or promotes your hashtag challenge on the platform.

As a result, this brings a lot of traffic to wherever your product or service exists the most.


     8. TikTok has been downloaded more than 2 billion times:

TikTok hit its 2 billion global download milestone in August 2020, according to court filings published by the company. That’s not the only download milestone the company passed last year. TikTok was also the most downloaded app in 2020.

Still, think TikTok is a small platform for your business?


     9. The TikTok Creator Marketplace is a platform run by TikTok that houses thousands of profiles of TikTok creators:

Therefore, brands can search the marketplace for creators whose audiences best fit the target market of their campaign (need access? We have it!).


     10. TikTok is now available in 154 countries in the world:

According to the latest statistics, TikTok, despite all the bans, is now available in 154 countries, and content is made in about 75 different languages.

This means there is almost no limit to how, who, and where you can make your services available. For this reason, businesses have a lot of space to cover.



Knowing current TikTok stats has a remarkable advantage for social media marketers. Understanding how the app works and what goes on in the app generally helps you understand how to run your business or be better at marketing on the platform.

How helpful was this article to you? Was it able to satisfy your curiosity? Kindly let us know in the comment section.


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