Last Updated: January 2021
How does TikTok for you page algorithm works? Hey there, it’s a new season and we’re wishing you a happy new year. In this article titled: TikTok For You Page Algorithm Explained. We’ll reveal the working principle behind TikTok’s algorithm. We’re going to uncover just exactly how TikTok’s For You Page Algorithm works.
We’ll also show you how to hack the FYP algorithm to get your videos on the TikTok For You page.
For starters, it’s worth noting that TikTok has become a heavy-hitter in the US music marketing industry. Many thanks to its ability to quickly propel a video to viral status.
But you might want to ask, what do you mean by TikTok For You page?
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What is the TikTok #ForYou Page?
TikTok’s ‘For You’ page is the main feed where popular and trending videos are featured or recommended to you based on the For You Page Algorithm. These videos are recommended to you based on TikTok’s recommendation system. It acts as a homepage where people can browse through TikTok’s most trending submission as soon as they open the app. As well as, videos TikTok believes you would be interested in based on your viewing habits and interactions on the app.
Similar to Instagram’s Explore Page Algorithm, the TikTok ‘For You Page’ Algorithm features or recommends videos to users based on their interactions on the platform. The TikTok ‘FYP’ Algorithm uses your watch time & behavior, such as engagement, on the app to suggest videos to users that they would most likely enjoy to watch. By recording & understanding the interactions with those suggested videos, the TikTok Algorithm further refines it’s recommendations for you.
TikTok explains that the recommendation algorithm for the ‘For You’ page is based on a variety of factors including but not limited to:
- User interactions such as the videos you like or share, accounts you follow, comments you post, and content you create.
- Video information, which might include details like captions, sounds, and hashtags.
- Device and account settings like your language preference, country setting, and device type. These factors are included to make sure the system is optimized for performance, but they receive lower weight in the recommendation system relative to other data points we measure since users don’t actively express these as preferences.
Carefully curated based on your like history and past watch, the For You page leverages TikTok’s algorithm to recommend a never-ending stream of videos that you might like.
The closest analog to the For You page is YouTube’s recommendation system and Instagram’s Explore page. They’re all designed around the principle that “if you’re into one thing, then you might be into other related things.”
For influencers and social media marketers, it can be a massive headache to figure out the working principles behind a platform’s algorithm and how to crack it.
Don’t know how to go about that?
Don’t worry, just read on to discover How does the TikTok algorithm work & How to show up on TikTok ‘For You’ Page’ consistently?
Table of Contents
- TikTok Explained
- What Makes TikTok Different?
- What is the TikTok FYP Algorithm?
- How the TikTok FYP Algorithm Works?
- How to get on the For You Page?
THE BASIC HUMAN EXPLANATION OF TIKTOK
TikTok is an app that’s basically used for creating and sharing short videos. The videos created on TikTok are verticle, and instead of swapping side to side or tapping, you can search for videos by scrolling up and down.
TikTok video creators have different tools at their disposal: like using filters and the ability to search for sounds to improve their videos. They’re also encouraged to engage with other TikTok users via “duets” or “response” videos.
Furthermore, hashtags are indispensable on TikTok, and they exist as a functional and real organizing principle. Not for anything trending on TikTok or even for news, but for various repeating formats, jokes, challenges, or other discernible blobs of social activity. Hashtags are an essential tool for hacking the for you page algorithm.
TikTok can be accessed and used by anybody. It’s also very easy to create and share videos on the platform. Many thanks to its tools, and great prompts available to users.
TikTok is Home to Creative Content
You can select from a diverse range of sounds: from short moments on TV shows to popular song clips, and YouTube videos. You can also make a joke, participate in a dance meme, join a dare-like challenge, and make fun of all these things.
More naturally, TikTok serves as a channel for those who are always looking for what to watch. In the same vein, it also allows people to post stuff.
This results in a limitless unspooling of materials that people might not be able to freely post on Instagram or content that they’ll never even create without a push.
The videos on TikTok can be hilarious, charming, and in most cases, people from other social media platforms usually get attracted to TikTok after using the app.
WHAT MAKES TIKTOK STAND OUT FROM OTHER SOCIAL MEDIA PLATFORMS
TikTok is not like every other social media platform. It’s very refreshing, non-generic, and it doesn’t depend on a follower or friend system. TikTok even promotes a lot of popular accounts on the platform.
You can also message and share content with your friends. Though, this isn’t the fundamental aspect of TikTok.
A lot of people compare TikTok with other social media platforms like Twitter, Vine, Facebook, Instagram, and Snapchat. Even though they have some sort of similarities, TikTok improved on most of the features they have in common.
For instance, even though hashtags are an essential part of Twitter, they serve a different purpose on TikTok.
Rather than showing what’s trending on the platform, TikTok hashtags display some running jokes, viral challenges, and other leading stuff on the app itself.
What is the TikTok For You Page Algorithm?
In the social media ecosystem, the TikTok #ForYou algorithm is particularly vital because it’s different from other social media platforms.
For instance, the Explore Page on Instagram displays the most commented, shared, or liked pictures in relation with your engagement.
But then, the case isn’t the same on TikTok.
The TikTok For You Page algorithm usually highlights anonymous creators with relatively few likes and encourages people to like their content.
This is a clear indication that Bytedance (the Chinese company) has been updating the American dream. What this means is that everyone can be in the spotlight. Many thanks to TikTok’s algorithm.
This is particularly one of the reasons the platform is excellent. After all, who wouldn’t want to be featured in the spotlight? Who wouldn’t love that moment of glory?
The truth is that everyone does.
Now, let’s talk about the working principle of the TikTok for you page algorithm.
HOW DOES TIKTOK ALGORITHM WORKS
In the real sense, TikTok is a platform that brings the social media app experience to an entirely new level.
Furthermore, there are many theories concerning how the TikTok for you page algorithm works, and the majority of the beliefs are ridiculous superstitions.
Many users believe that one of the requirements to be considered for the TikTok For You page is the addition of specific hashtags like #ForYou, #FYP, or #ForYouPage to TikTok video.
This couldn’t be further from the truth, and no proof backs the statement. But then, most videos that use these hashtags usually make it on the TikTok For You page. Thus, perpetuating this “might” on and on.
On a more specific note, the TikTok fyp algorithm uses machine learning to assess the quality of every uploaded video. Just like the algorithm on every other search engine and social platform, the specifics aren’t published, but then some experts can explain some of the working principles of the for you page algorithm.
Batch Testing Theory
- When a video is uploaded on the platform, TikTok shows it to a few users amid popular videos. This is to ensure that users don’t get bored.
- Next, the algorithm measures how much people watch your video, alongside the number of downloads, shares, comments, and likes it receives. The Engagement Ratio informs the TikTok algorithm, whether they should show the video to more people or not. Usually, the rate is calculated by one like for every ten views on a video.
- Additionally, the TikTok algorithm is also triggered by the rate of engagement a video has. In other words, a video that receives 40% more likes in a day will be pushed out to more people. A lot of users even report that their views seem to come in sudden waves.
- Undoubtedly, TikTok has more than a billion users, and this reflects the kind of popularity that the platform enjoys. Last year, TikTok had more downloads than Instagram. So, it’s pretty good to know that your tiktok video is more likely to go viral and be seen by a lot of people. Thus, increasing the possibilities of success.
Now that we’ve explained how the TikTok algorithm works, it’s time to talk about ways to hack the algorithm and get on TikTok For You page.
7 Proven Methods to Hack the TikTok For You Page Algorithm
When you open the TikTok app, you’ll be presented with a seamless display of short-form videos. Carefully curated based on your like history and past watch, the TikTok For You page suggests videos you might like.
Furthermore, when you’re featured on the For You page as a creator, you’ll get more likes, and more followers will interact with your content.
Here’s how to achieve this:
1. CREATE ENGAGING CONTENT
This is one of the best ways to improve your chances of getting featured on the TikTok For You page.
Yeah, the content of your video is essential.
One way to achieve this is by acting funny and uniquely showing your personality.
After all, your goal for posting a video is to make your viewers happy after watching the content. When you create funny videos, a lot of viewers will be enticed to like and even comment on the video. Thus, helping to increase your ranking.
2. USE TRENDING MUSIC
This is a beneficial and straightforward way to increase your chances of getting featured on the TikTok For You page.
People love to listen to trending songs, and when you use such type of songs, you’ll get a lot of viewers who are interested in listening to music.
When editing your TikTok video, you can always add background music and effects. These components are essential to an engaging video, especially when you include trending music on TikTok.
For better results, you can consider using upbeat music trends because they tend to perform well.
3. INTERACT WITH OTHER TIKTOK INFLUENCERS
Interacting with other TikTok influencers is another great way to gain more views and become famous on TikTok.
One way to enhance the interaction is by making friends on the platform. You can also like and comment on other people’s videos as well.
If collaboration doesn’t happen naturally, then you can try to make duets with other TikTok users and always remember to outdo them with your performance.
When you like and reply to people’s comments on your video, you’ll gain more traction.
4. SHOW YOUR SKILLS
If your trying to get on the TikTok For You page, an easy route is to show off your talent on the platform.
Yeah, we mean any skills that you have in you.
You can show your audience how talented you are and display your skills. Whether it’s magic tricks, singing, dancing, etc. People love to see exciting and new things. So you can always get their hearts by showing your skills.
More so, TikTok is a massive social media platform, and they have a good core team. So, it’s practically impossible to become famous by copying someone else. You must uniquely show your skills to others.
5. USE TRENDING HASHTAG CHALLENGES
TikTok mostly runs on hashtags, and that’s what makes the app fun. Everything is shared, and everyone is encouraged to hop in.
When captioning your video, always try to include well-known hashtags. You’d still want to include hashtags that apply to your video topics as well as the trend.
Just like we mentioned earlier, some TikTok Influencers believe that you can always land on the For You page by using hashtags like #foryoupage or #foryou.
When it comes to recommending videos for people to watch, TikTok relies on an algorithm. So, when you include hashtags in your video, you’ll have a higher chance of reaching more eyes and gaining viral momentum.
6. QUALITY FOOTAGE
Another great way to hack the algorithm and get yourself to TikTok For You page is by creating high-quality videos.
Viewers will be more likely to interact and engage with your content if it’s clear and crisp.
If edited properly, high-quality contents are appealingly pleasing to users and are more probable to be featured on the For You page.
7. Participating in TikTok Challenges
If you want to blow up on TikTok and become TikTok Famous then getting on the For You Page is a must. One of the best hacks for TikTok’s for you page algorithm is to post at peak times of follower activity.
In order to see when your followers on TikTok are active, you need a TikTok Pro Account (which is completely free to setup). Once you have access to this, you will be able to see data analytics about your TikTok profile. This is where you will be able to find peak times of engagement for your TikTok community.
Remember the TikTok FYP Algorithm runs of batch testing, therefore the more people you have in your community active & online the better the chances for your content to go viral!
When next someone asks you about TikTok For You page algorithm, just hand over this article to them.
We talked about the necessary human explanation of TikTok, what makes TikTok stand out from other social media platforms, the TikTok algorithm, and how it works.
Afterward, we talked about how to hack the algorithm and get on TikTok For You page.
Always be mindful that TikTok is a large platform where you can showcase your talent and get famous.
You just need to understand how the platform works. Thankfully, this article has helped to demystify some working principles on how to get featured on the TikTok For You page.
The best way to correctly understand TikTok is to explore it and find out what works for you.
Meanwhile, we do hope that you find this article useful.
What are your thoughts? How can someone hack the TikTok algorithm and get featured on the TikTok For You page? Please share your views in the comment section below.