Every business’s online presence comes with its challenges. A notable one is creating a positive image to keep your business in good standing in the face of your followers. An ideal way to achieve this is by engaging in online reputation management (ORM).
You may be in control of what you share online, but you cannot predict how people will perceive it. People develop a perception of a brand based on the content it shares regularly. This perception may be positive or negative.
Understanding what it takes to keep your business in existence is essential. To achieve this, thorough knowledge and application of online reputation management is the key. It highlights its importance in developing your online presence.
TABLE OF CONTENT
- What Is Online Reputation Management?
- Does my Business Need Reputation Management?
- Top 6 Ways to Manage Your Brand’s Online Reputation
Humans are different. While some are supporting your brand, others are trying to tarnish your image. Regardless of whatever the case may be, online reputation management is the key to maintaining positivity online.
So how do you build an online brand reputation? This guide covers every aspect of online brand reputation management every business should know.
What Is Online Reputation Management?
This is a strategy utilized to create an acceptable public image for an individual, brand, or business. Also, online reputation management stands in as multidimensional models that aids in maintaining positive perception in the face of damage, defamation, and slander.
Online reputation management services include monitoring online activities and attending to customer feedback. Accordingly, online reputation managers are proactive to address the brand’s content to avoid problems that may arise.
The objectives remain to prevent and proffer solutions to issues that may spoil your brand’s reputation. There are different ways to achieve this. Never allow a bad comment to slide without amendment. Also, posting good news and lovable content constantly.
The combined effort of what you will be doing surrounds generating, improving, and responding to customer’s online reviews. Most especially those that speak volumes about your business.
Does My Business Need Reputation Management?
Earlier on, we discussed what online reputation management implies and what it does for you and your brand. But for clarity, let’s talk about the effectiveness of online reputation management tools.
Below are the things you will be benefitting when you employ the ORM strategy;
1. An Ideal Alternative for One-on-One Convincing
More than 80% of customers value online reviews showing a great deal of trust as though it came from a friend directly. For this reason, your brand needs flawless reviews to keep your business in the right picture.
In situations, where there is a negative comment from an online user, online reputation management comes in handy to do the needful. However, if you don’t have it in place, issues like that may escalate due to social media nature.
News can become a trend within a few seconds of dropping online. You don’t want negativity to spread over the internet about your brand.
– It Influences Purchasing Decision of Prospects
We understand that you created your brand for a purpose – to gain more audience and customers. That is what online reputation management does for you. Its functioning doesn’t stop at creating a good image, it extends to influencing the buying decision.
Research has it that over 81% of consumers check online reviews before deciding where to purchase their needs. Your online appearance is a key determinant of whether a buyer will patronize your brand.
Online reputation management strategies build quality for your business. This is because buys lookout for quality to determine the reliability of your business. They read reviews and make their decision in that regard.
2. Generating Significant Feedback
One of the best ways to improve your brand’s services is leveraging feedbacks gotten from customers. It generates insight and gives direction to your business operations. Therefore, you need to incorporate the monitoring aspect of online reputation to get useful information.
If you can identify if your customers are satisfied or not, you will know the next step to take to provide satisfactory services to them. So what this means is that you need to be conversant with comments about your business.
If you want to confirm the information you got online, you can proceed with conducting surveys (online/offline).
Top 6 Ways of Managing Your Brand’s Online Reputation
You can choose to manage your brand’s image by yourself or employ online reputation management companies. Either way, what is important is doing it the right way to get effective results.
No two companies employ the same strategies, though their outcome may be similar. Also, your brand size, industry, and budget determine online reputation management suitable for you.
With the processes listed below, you are about to create an efficient ORM strategy for your brand.
1. Initial Analysis of your Reputation
The first thing you should do before choosing a particular ORM strategy is a careful analysis of your current reputation online. This isn’t something difficult to do, as you only need to identify how people perceive your brand online.
During this analysis, you will uncover issues that may be circulating about your brand. You should be ready to engage in brand monitoring in this case.
2. Develop a Strategy for Online Reputation
Now you already understand what has been trending about your business, it is your responsibility to manage it effectively. How can you do this? Create an online reputation strategy to attend to the situation.
It begins with setting your priorities right because there are many areas to cover. So without ORM prioritization, you might be doing too much with getting results.
3. Pay Attention to Brand Mentions
Losing track of conversation can be costly, especially when it is related to your brand. Therefore, you need to be proactive by following conversations to get real-time views of what people say about you.
When you receive a notification showing your brand has been tagged in a comment, ensure your respond quickly. You can make use of brand monitoring tools to monitor the web for mentions
4. Make your Brand Control Search Engines
SEO helps a lot when it comes to online reputation management for a brand. The objective is to appear on the SERPs for your branded keywords. You can do this through your website, but ranking is important if you want positive results.
Apart from your website, your social media pages require optimization to be among the top displayed brand in searches.
5. Build Positive Online Perception
You cannot overemphasize the effect of review on your brands regardless of whether it is positive or negative. Many buyers don’t have a second thought when they see that your brand has positive reviews.
Generally, people set standards when it comes to dealing with a brand. This standard is usually high because they want something really good. So to make it up to your customers, you must go the extra mile to surpass their expectations.
Learn more about getting positive customer reviews.
6. Manage Negative Online Reviews
If you don’t want your customers to churn to your competitor, you need to employ an online reputation management strategy. Customers are flexible and they can react to bad comments easily.
Be quick to address negative reviews before it gets out of hand. However, it is advisable to evaluate all negative reviews to identify the highly ranked ones. It will be helpful to proffer suitable solutions.
With the processes listed above, your business can build and maintain a cordial relationship with customers. It shows that a business without online reputation management may fail if it runs into negativity on social media. You have all it takes to begin to create that positive outlook for your brans.
Take the step now