When you think of a social influencer you’re probably picturing a Youtube or Instagram Influencer with millions of subscribers/followers. Well, when it comes to social media influencers there are two different classifications. There are Macro & Micro Influencers. You may be asking yourself, “what’s a macro or micro influencer?” Don’t worry we are about to tell you!
Just below we are going to cover What are Micro Influencers & How Can You Use Them to Scale Your Business!
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Classifications of Influencers?
There are two types of Influencers, Macro & Micro.
Macro Influencers:
Are more like the celebrities of social platforms that have massive followings. However, unlike celebrities, influencers come from almost any background and any niche. Macro Influencers are incredibly powerful for commercial viral ability due to their immense reach on a particular social media platform. While there are no specific set of guidelines for a classification of a macro influencer. We generally say that Macro Influencers’ followings start upwards of 500k.
Examples of Macro Influencers & Their Niche
PewdiePie
A Swedish Youtuber by the name of Felix Arvid Ulf Kjellberg, aka Pewdiepie, has an enormous following on Youtube. His following is about to hit 83 million at the time of this blog post. Pewdiepie was able to cultivate his following originally through the creation of funny video game commentary. His major target audience was young gamers, primarily 21 & under. He now generates around 8-15 million views per Youtube Video. Making him one of the most powerful Youtubers on the platform.
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Lele Pons
Lele Pons is a serious Instagram Influencer that has generated here 32.6 million following through short comedy skits. She has gained incredible fame through her social media and continues to be an Instagram powerhouse. Her average engagement rate on Instagram is around 7-9% which is incredible for an account of that size.
Micro Influencers
Are accounts that have significantly smaller followings. However, Micro Influencers typically have much higher engagement rates on their social feeds. This is due to the fact that micro influencers take the time to communicate and build relationships with almost all of their followers. This kind of one to one connection that is built between their Micro Influencers and their followings is incredibly powerful! Again, there is no specific classification for Micro Influencers but we generally say Micro Influencers have a following less than 500k.
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Examples of Micro Influencers & Their Niche
Eric Whiteback
In a particular sub-niche of fashion is high-end streetwear. This is where brands like Supreme, Bape, Off–White and other major clothing companies have built their following. Individuals that are collectors in this area are called “Hypebeast”. Of these “hypebeast” many have gained serious influence from their daily content of Hype Streetwear Items.
One Micro Influencer specifically has been able to cultivate an incredibly loyal following. Eric Whiteback a famed Hypebeast on Instagram has over 179,000 followers with an average Engagement rate of 9%. One thing that Eric does incredibly well is producing unique and creative content. Not to mention, that Eric is constantly active in his comments and DM’s responding to all of his followers. Which only strengthens the relationship between him and his following.
Genny Ongaro
An Intalian girl with a passion for riding motorcycles, @noisy_rose on Instagram has been able to build a substantial following through her biker content. She almost has 28k followers; but her engagement rate is incredibly sitting at an average of 9-11%!
She has worked with a couple of brands in the past including Leather Face. However, her main purpose of the page was to be a personal blog for her adventures on her motorcycle. Her biker style and cool motorcycle caught the attention of many and is growing every single day.
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Why Use Micro Influencers?
Micro Influencers offer a very more niche approach to your target audience. The problem with Macro Influencers is that they have so much social reach, that their following is not always as niche specific as one may like.
Micro Influencers are constantly building strong relationships with their following by replying to comments and DM’s. However, Macro Influencers simply get way too many requests to have time to respond to all of them.
You can pay less and get more with Micro Influencers. The reason being that Micro Influencers simply don’t have enough experience to properly value their following. Not to mention in comparison to other Influencers their following is a fraction of the size. This allows social media marketers and brands to pay a fraction of a dollar less when it comes to Influencer Rates.
Using a team of micro-influencers to promote your product or brand, instead of one macro influencer, could generate significantly higher ROI for your business. Not to mention that you will gain higher quality leads from these influencers because they have been nurtured constantly by the Influencers.
What’s Next…
So you know understand that Micro Influencers are an incredibly powerful asset when it comes to scaling or growing your business online. Influencers on platforms like Youtube and Instagram are everywhere. Start collecting a list of Influencers that best represent your ideal customer and start to monitor their feeds. Pay attention to what they post, how/when they post and if they respond to their following. As you start to monitor these influencers reach out to the ones that you would most like to work with to get a price estimate.
Join the #1 Influencer Marketplace Online (Free Access) – Your Influence: Where Brands Meet Influencers
Check out these resources below:
- Best Instagram Influencer Marketing Platform
- How to Find an Instagram Influencer
- How Much to Pay an Instagram Influencer
- How to Create an Influencer Campaign
Hey there!
I am Jaffy Garg, a Lifestyle and Fashion Journalist behind the Instagram page Cosmolifestyler (https://www.instagram.com/cosmolifestyler/). I’m writing to you today to speak about Social Media exposure.
Social media is an inevitable part of running the modern business. Though I feel like a small fish in the big ocean of statuses, grams, tweets; but people share a core common value of authenticity even over the web that interests me a lot. So, every post/feed is an opportunity for people to not just express their thoughts but to relate with their audience on a human level. For me sharing the experiences, information and feelings relevant to my interest, reaching out to the community and listening to what people are interested in and giving away pieces of my work has always been a passion and I love connecting with people.
Over the time, I have associated with below mentioned brands for their promotional activities as per the category-
Fashion
Myntra, Lino Perros, Anand Design Studio, Spiink, Big Stack, Anaha Kundan Jewellery, The Teeshop, Just fashion Spirit, Roundneck, Aashi Foundation
Food chain/ Restaurants
Starbucks, Hyatt Regency, JW Marriott, Social Offline, Smaaash India, TGIF, Garam Dharam, Uncle Jacks, Taco Bell, Get Desserted, The Reef, Boulevard, Frupops, Mehfil-E-Khaas, Michigan Pizza Co, Rebelle, The Playground, Royal Nutrition House, Bubble Rush, Hashguys, Barbeque Paradise etc.
Makeup
PreenDotme (International), MyGlamm, Vatenn Italy, MoeHair, Makeup artist- Supria Arora Makeovers
Beauty
Cocoalocks (International), Veet India, MamaEarth, The Moms Co, Ryaal USA, TheBeautycoindia, Eyova, Glowessentials, Aaranya, Geet’s Makeup Studio
Healthcare/ Food
California Walnuts India, Seer Secrets, Nutelitenutbutter, Mammoth Chocolates, Heathfullstore, Myposhn
Apps/ Agencies
Plixxo, POPXo, BnBMag, Winkl, Cuddll App, We Like App, Vuzuk, Dineout India
Miscellaneous
Mrs. Chandigarh 2018 as blogging partner,Trillionroses, Miamorflowers, Foot Spa Cafe, Glasstique Opticals, Various Exhibitions etc.
We can go ahead with the usual Instagram posts/stories like other Influencers/ Bloggers. But I can also make high-resolution Product video and/or photos for you with my dedicated team (which is very good for your Google searches). I have shared links of few of our High-resolution Video commercials (suitable for big LED screens) and attached my pictures of recent work for your perusal.
LINKS-
https://www.facebook.com/watch/?v=339666693516609
https://www.facebook.com/watch/?v=2093079024339134
https://www.facebook.com/watch/?v=10155842787567340
https://www.facebook.com/watch/?v=2177442155613087
https://www.facebook.com/watch/?v=10155796448837340
Please let me know if you want to discuss about this opportunity of collaboration. I look forward to hearing from you.
Sincerely,
Ms. Jaffy Garg
Instagram handle Cosmolifestyler
Link- https://www.instagram.com/cosmolifestyler/
Super model