It is common knowledge that raising a website’s position in search engine results is the most effective strategy for attracting more visitors. The greater Google’s share of your overall traffic, the more money you’ll make. However, how can domain authority and search engine rankings be enhanced? Well, implementing efficient SEO link building strategy or tactics is one of the crucial measures if you want to do this, as most professionals would tell you. If you want to improve your site’s search engine rankings in the year 2023, then you’ve come to the perfect spot to learn about search engine optimisation (SEO) link building strategies.

Simply put, link building is the method of encouraging other websites to feature links to your own inside their own content. You can put these links anywhere on the page, and they can be either text or images. Google regards these links as endorsements of your site’s quality when it finds them on other pages. As a result, your site will rise in the search engine rankings. However, there are other link building strategies that can boost your website’s search engine rankings. Some of them have been proven effective over the years, while others are no longer as useful. To help you keep up with the ever-evolving SEO landscape, we’ve compiled a list of the eleven most effective link building strategies you should be implementing now.


Why is link building so important?

Building inbound links to your site is crucial since it shows search engines that you care about the quality and relevance of your content.Building links from other sites demonstrates that there is interest in your content from other sources.

On the other hand, this aids search engines in determining which topics are more and less popular, which in turn helps them better filter and display search results. These days, Google can identify fraudulent or manipulative links with such precision that it doesn’t trust just any connection. Acquiring high-quality backlinks without being penalised by Google’s algorithms is essential if you want to outrank your competitors in search results. Getting links from other sites can be accomplished in a variety of ways. Today, though, we’re going to focus on a few of the best, most natural ones that will get you on the path to a steady stream of backlinks. And the easiest method to do that is to maximise the visibility of your website’s content, like so…


Link Building Strategy Tip #1: Keyword Research Is Your Start Point

It may sound obvious, but learning what search terms people use is the first step in getting the content you provide discovered and linked to. You can learn what people are searching for through paid tools like SEMrush and Ahrefs, or with free ones like Google’s Keyword Planner. Using long-tail keywords in the form of queries that are easy to rank for can help you deliver a lot of value and rank better than optimising your content for high-volume, highly competitive primary keywords. This will enhance the likelihood of getting connections from publications that aren’t directly competing with yours but that cover similar issues without providing as much depth.


Link Building Strategy Tip #2: Use keywords in anchor text

You discovered a possible source for incoming links to your website? Congrats! But when you create backlinks to your site, make sure the anchor text (the clickable text) contains relevant keywords. an instance of a keyword-rich anchor-text linkThe blue text is an article link that will take you to another post about how to make sure your social media content is always relevant. Users won’t be taken by surprise when they click on the link because it contains a keyword that is relevant to the connected site. As a result, search engines like Google will see your site as more relevant and raise its ranking. This means that other websites are more likely to link to your resources, pages, and articles because they will naturally glance at the top five while conducting research.


Link Building Strategy Tip #3 – Stick to a regular link building plan

You can’t just do link building once in a while and expect to get results; it’s an integral aspect of your SEO strategy. If you want to see real change, you need to make this a regular part of your life. A website without any external links is like a tree without any leaves; it won’t grow. It’s like planting seeds: once you get your link portfolio off the ground, your site will flourish, and the rest of the web will eventually catch on.


Link Building Strategy Tip #4 – Build links from relevant websites

When it comes to building links to site there are two factors you need to pay attention to, with regards relevancy:

  • Is the stuff you’re linking from directly related to the subject matter? If you want people to click through from other sites that offer content regarding your site, it’s crucial that those other sites include content that relates back to the theme of your site.
  • How relevant is the website you’re linking from? While the website’s topic should be closely related to yours, it is also important to determine the domain authority (DA) of the linking website. The higher the DA, the more valuable the link you acquire from the linking website.

Search engines like Google take cues about how credible, authoritative, and relevant your brand is from review sites. This might be a great chance for you because most of them have high search engine rankings.


Link Building Strategy Tip5 – Create infographics and other visual assets

Because they can be easily shared and embedded into blog posts or websites, infographics and videos are perennial favourites on social media platforms like Facebook, TikTok, Twitter, Instagram, Pinterest, and LinkedIn. Making an infographic or video where you explain a topic can be a great way to promote yourself or your business. Infographics are fantastic for use in blog posts and for distribution via social media, particularly Pinterest. And you can read and comprehend them with little effort! Make sure the infographic directs readers to your website or any other pages you want them to check out.

SEO link building strategy

Link Building Strategy Tip #6 – Create share-worthy content

When it comes to increasing your site’s link popularity, marketing your content is a powerful strategy. It’s also one of the least expensive ways to reach a wide audience. It’s time to start planning how to include content marketing into your business strategy if you want more people to come through your doors (and more money in your bank). Also, make sure the information you provide is useful. The quality of your content is the most important aspect of your link-building strategy. Your links won’t do you much good if people aren’t interested in sharing your material because of its lack of relevance. The key is to find something unique or interesting that captures people’s attention. Once you figure out what that thing is you can then figure out how to weave it into your content. If you want to build links, ensure that what you’re publishing is actually something that people want to read!


Link Building Strategy Tip #7 – Get involved with influencer marketing

Even though influencer marketing has been all the rage in recent years, it’s not going anywhere anytime soon. The power of influencers to attract and convert clients you wouldn’t normally find through traditional marketing channels remains unchanged. Influencers may be the answer to your problem of how to expand your customer base without spending a fortune on radio, television, or newspaper adverts. When they talk about their time working with you, publishing on your site, or promoting the fact that they were mentioned and quoted in your article, they often include links to your site from their social media profiles, making them excellent backlink builders. This will increase your site’s traffic, which will positively affect your search engine rankings and bring you more link opportunities.


Link Building Strategy Tip #8 – Create a guest blogging outreach plan

One of the most common strategies for increasing the number of inbound links to your site is to submit articles to other sites. The best aspect about guest blogging is that you don’t need any coding skills or technical know-how to get started; all you have to do is identify a site that publishes content in your industry and email the editor with a pitch for an article. If it’s something they think will help their readers, they’ll publish it on their site with your name attached to the article if they like it. However, it’s important to remember that such sites often let no more than two backlinks per article.


Link Building Strategy Tip #9 – Create a competition or giveaway

Hosting a contest or giveaway is another effective strategy for raising brand awareness and exposing your material to your intended audience. To encourage individuals to share your link with their networks, you can offer them a chance to win a reward or some other form of remuneration in exchange for doing so. This tactic has the potential to be an efficient means of gaining exposure and establishing credibility.


Link Building Strategy Tip #10 – Don’t forget about local SEO

Ranking high in local search results and for relevant locally-focused keywords are the two main goals of local SEO. When a user conducts a search using a keyword with a geographical component, the top results will be those that have been optimised for that search. As an example – search results for “best marketing consultants belfast” has two primary objectives, which are (i) improving your website’s search engine rankings for relevant (ii) locally-focused keyword phrases. Optimising your site and content for local keywords can be done in a few different ways:

  • Make sure the title tag of your site’s main page contains relevant local keywords.
  • Anchor tags with appropriate text should be used in HTML code. Users should enter this phrase or term into the address bar of their browser before clicking on one of your links.
  • Produce engaging, location-specific material (e.g., critiques of area businesses, restaurants, and attractions).
  • Include “a>” tags with links to local social media platforms. People who are looking for what you offer can be reached through social media platforms like Facebook, Twitter, Instagram, and Google My Business.

If you can find websites to link to that are also optimised for the same keywords as your own, and they are in the top ten results, then your own site will have a better chance of rising in the rankings. It’s tempting to assume success so long as your site ranks highly on search engines like Google or Bing. Without a doubt, local search can be an excellent approach to discover new clients and contacts.


Link Building Strategy Tip #11 – Make sure your website is mobile-friendly

If you want to rank highly on Google, you need to make sure your website is accessible on mobile devices. It improves the site’s speed and usability, and it also aids those who are searching for your product or service in narrowing their focus. There are a few free resources available to help you determine if your site is mobile-friendly. The Mobile-Friendly Test Tool by Google is a popular option. To find out how mobile-friendly your website is, just type in its URL into the tool.



As we have shown there are multiple ways to pursue link building. Whether you’re an experienced marketer or just getting started, you’ve likely heard the term thrown around a bit, and now armed with our link building strategy tips you will be able to join in the conversation and be very knowledgeable in doing so. But more importantly, you can take these tips and make sure your link building strategy sets you ahead of your competitors when it comes to bagging those lucrative top search engine results and hopefully sales conversions. On the other hand, should you feel you don’t have the time, resources, or inclination, you can always outsource your link building requirements to the experts.


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