Today, the marketing world is fully digitalized. Marketers are always in search of new tech trends and opportunities to upscale their promotional strategies. Recently, artificial intelligence (AI) has been reshaping the face of digital marketing. It comprises human intellectual processes and characteristics, such as the ability to reason, generalize, or learn from experience. In simple words, AI is the stimulation of human intelligence processed by machines. If you’re searching for ways to leverage AI for your digital marketing, then this article is for you.
Therefore, AI technology can optimize plenty of marketing activities. You can personalize the user experience to attract more customers. Likewise, you can uncover exclusive insights through AI-powered analytical tools. Many of the world’s successful brands like Amazon (a closer look at Amazing Selling Machine 13), Ali Express, and Shopify have already integrated AI into their campaigns. Before your competitions jump on this bandwagon, you can start working with AI.
Here are eight key ways to leverage AI for your digital marketing campaigns.
Table of Contents
- Personalize Customer Experience
- Leverage AI-Powered Content Creation
- Improve Customer Retention
- Utilize Churn Predictors
- Uncover Business Insights
- Optimize Email Marketing
- Improve Communication
- Integrate AI in PPC Advertising
1. Personalize Customer Experience
As competition is spiking in the digital landscape, personalization has become inevitable to cut through the noise. Customers also want to engage with brands that can tailor campaigns to their needs and preferences. Here, artificial intelligence can come in handy. It can process massive data sets, reveal consumer patterns, and predict market demand. In addition, it analyzes thousands of interactions, preferences, and past buying behavior to create personalized offers.
If someone uses the ‘low to high cost’ filter on the website, the AI servers will automatically show them low-cost products. However, working with AI isn’t everyone’s cup of tea. You have to build an IT infrastructure to integrate AI. If that doesn’t seem possible, you can outsource IT functions to an IT provider within your region. Perhaps, you can look for IT support Wakefield if you reside in West Yorkshire, England. Alongside personalizing marketing campaigns, they will handle all tech-related operations.
2. Leverage AI-Powered Content Creation
AI-Powered content creation is one of the most effective ways to leverage AI for your digital marketing. Truth is, most companies back out from content marketing because they believe it’s time-consuming. Well, selecting topics and finding reputable writers can be challenging, but not anymore. The AI servers can create content with some instructions and format. You have to add the writing style and rules in the software, and AI servers will start curating content. They can write quarterly business reports, stock insights, blog posts, and eBooks. Besides, they can also suggest fresh social media content that can boost engagement rates.
3. Improve Customer Retention
With rising customer acquisition costs, marketers have to capitalize on leads and retain existing customers. Since keeping a manual record of every customer is next to impossible, AI can help you out. The AI-powered analytics can identify patterns and market trends, providing leads content that aligns with their interest. Such accuracy and precision can bring more qualified leads into the business and improve sales prospects.
Furthermore, the AI servers can track down consumers’ changing preferences. For example, if people have become price-sensitive, the AI servers will offer relevant suggestions. They might recommend sending discount offers or vouchers. Hence, marketers can capitalize more efficiently and retain customers.
4. Utilize Churn Predictors
Most brands offer an incredible customer experience, yet they experience a high churn rate. The machine-learning algorithms can identify dissatisfied customer segments that might switch to a competitor. The AI-powered tools gather data, build a predictive model, and test it on real-time customers. That way, they can recognize that at which stage the customer is most likely to churn. As a result, you can re-engage with customers and incentivize them to use your product.
However, you have to apprehend the underlying cause of churn. If you notice lower usage time, send relevant offers and push notifications to keep the user engaged. The AI-servers will adjust these suggestions according to every customer’s behavior. With that information, marketers can create more interactive content and reduce the churn rate.
5. Uncover Business Insights
In today’s digital economy, how business owners collect and interpret data can make a lot of difference. Artificial intelligence can analyze immense amounts of information and uncover exclusive business insights. Additionally, AI-powered predictive analytics can anticipate upcoming demand and evolving consumer tastes and preferences. Moreover, marketers can merge AI with customer relationship software (CRM) to produce actionable insights. It will unfold the customer payout ratio, highlighting the clients who bring the business the most value. In turn, you can make decisions that drive business value. Thus, uncovering business insight is one of the best ways to leverage AI for your digital marketing.
6. Optimize Email Marketing
Often, marketers spend hours scheduling emails to various customer segments. Still, they are unable to deliver a personalized email to every single customer. Artificial intelligence can optimize email marketing campaigns. The algorithms map the subscriber’s website experience and browsing data. It helps in understanding the individual’s interactions with the company’s content. In turn, the algorithm can create hyper-contextual content and send personalized emails.
For instance, if some customer has abandoned the cart, the algorithm will send a reminder about products waiting in the cart. After a day or two, it will remind the customer to ‘come back and complete your purchase.’ These personalized emails make people feel valued, converting prospects into well-paying customers.
7. Improve Communication
One of the essential aspects of digital marketing is communication. Nowadays, users want to engage and interact with brands to ensure they are shopping from a credible place. However, catering to every customer and addressing their queries can become exhausting for the sales representatives. In addition, it is costly too. Luckily, you can cut back on these costs and save time by leveraging AI-enabled chatbots. These bots have human-like intelligence which means, they can cater to customers.
The chatbots are available round the clock and provide automated responses to improve communication with audiences. According to research by HubSpot, almost 47% are willing to purchase with chatbots assistance. Hence, it can improve business performance and increase conversions significantly.
8. Integrate AI in PPC Advertising
This, among the other ways to leverage AI for your digital marketing, stands out because PPC advertising has its fair share of benefits and challenges. Notwithstanding, it’s still the marketer’s favorite promotional strategy. Specifically, you can upgrade this strategy by integrating AI. The AI-powered systems can help advertisers experiment with new platforms and optimize targeting. Furthermore, the machine learning algorithms will find new ways for copywriting, targeting, and optimizing your layout. After all, the AI servers know more about audiences than anyone else. Moreover, you can apply this approach to omnichannel PPC campaign data. It will require little human input since AI would analyze, manage, and optimize paid ad campaigns.
Although we are in the early years of the digital revolution, staying up to date with technology is crucial. Also, artificial intelligence is bringing a plethora of benefits for the corporate sector, encouraging businesses to integrate it. With AI technologies, the companies are even getting a head start on their competitors. Therefore, start planning how you can apply AI into your business and make it climb the stairs of success. Lastly, the ways to leverage AI for your digital marketing discussed in this article is a great guide.