Do you know that people can buy your products directly from Instagram without having to visit your website? That’s right! Instagram has now mixed their social platform with e-commerce. Much like Facebook Shop, Instagram Shop is a place where you can host a catalog of your products for your audience and others.
In this guide, we’re revealing our Instagram shop tips to help you on how to create a high converting Instagram shop. Instagram shopping allows people to buy your products directly from your photos and videos. This post not only seeks to help newbies create an Instagram shop, but it also contains tips for Instagram store owners of all types.
Instagram shopping posts are great to showcase your products, hence increasing your chances of making more sales. The new Instagram “checkout feature” allows users to buy products directly on Instagram without leaving the app. Therefore, you need to ensure you are maximizing Instagram shopping posts effectively. This involves beautiful imagery, captivating captions, and perfect sales pitches.
Just below, we will be providing you with effective tips on how to create a successful Instagram store. If you are ready to learn how to create a high converting Instagram shop, follow these tips below:
8 Instagram Shop Tips to Drive More Sales For Your Business
Recently, Instagram has been searching for ways to improve how people buy products on the platform. Although the Instagram product tags and shoppable stickers are great, the new “checkout” feature is a game-changer. It bridges the gap between product discovery and purchase.
Therefore, now is the best time to learn how to create a successful Instagram store using our Instagram shop tips.
1. Align Your Shopping Post with Your Instagram Theme
If you already have an Instagram feed theme or aesthetic that reflects your brand style, your Instagram post must be in line with that. The images for your Instagram post should match with your overall Instagram aesthetic. You will have to apply the exact tone, editing style, content, or filter to your shopping post. The goal is for your post to fit seamlessly with your feed.
2. Create a Look Book with Carousel Posts
You can use photoshoot images to create a lookbook with carousel posts. The interesting thing is that you can tag up to 20 products in a carousel post that has 10 photos. This is a massive opportunity for you to showcase your photos from a recent product shoot.
The carousel post can serve as a lookbook for your new collection or special campaign launch. If you want to create a high converting Instagram shop, you must be ready to experiment with a carousel post. You can have all your products tagged in each image.
3. Link Shopping Tags to the Proper Product
Most people often make this avoidable mistake. It might appear simple, but there is nothing as frustrating as a broken link. It can prevent a buyer from making a speedy purchase, hence making you lose out on that sale. Instagram shopping tags help shoppers to shop faster and without any glitch. Therefore, spending time to audit each link and testing the post once it’s live can make all the difference. Giving your customers a great experience will greatly improve your business sales. This is one of the essential Instagram shop tips you need to be mindful of.
4. Use Multiple Product Tags on an Image
While it is good to have multiple product tags in one image, ensure that they are well spaced. When you evenly space out these tags, you ensure they don’t overlap and obstruct the information on the tag. Meanwhile, if you are finding it difficult to fit in product tags in one post, you can save it for another post. Alternatively, you can make a carousel post.
5. Ensure you use descriptive hashtags
The essence of using descriptive Instagram hashtags is to ensure your products are “searchable” and “followable.” The Instagram algorithm pays attention to your Instagram shopping posts; therefore, you need to optimize them. When you have descriptive hashtags, it makes your posts to appear in new shopping channels.
Also, a user can follow a hashtag. Therefore, it creates more opportunities for the right people to discover your products. When you use hashtags effectively, you will begin to notice an uptick in engagement and conversions. More people will discover and follow your posts.
6. Learn to Leverage User-Generated Content
If there is content that your followers shared which features your product, you can use them as user-generated shopping posts. It is a great way of showcasing your product in action while allowing customers to be the spokespeople. However, you must ensure that you are legally re-posting another user’s content before sharing it to your feed.
7. Share Shopping Posts to Your Feed & Story
Over excitement can make us overuse new features, and that is understandable. However, for shoppable posts, you need to spread your Instagram post throughout your grid. By doing so, you won’t give your audience the impression that it is a sales pitch. In addition, shoppable tags can integrate smoothly into your overall feed. Instagram stories can tag products in their feed to create quick consumable shopping content.
8. Use Instagram Reels, IGTV, or Stories to Showcase Your Product in Action
If you want to demo your product or show it off in real-time, videos on Instagram are the way to go. You can integrate shoppable stickers to your product posts and then showcase what your product does on Instagram Stories. Through Instagram Reels, you can create quick content or commercials to captivate your audience. Lastly, IGTV Videos is the perfect platform to do long-form product videos that fully sell the story, brand, & product features all in one. This particular Instagram shop tip is good for any business seeking to expose their audience to their products or services.
It helps you to capture your product from all angles while giving your followers a sneak peek of what they stand to enjoy once they purchase.
Why You Should Use Instagram Shopping Posts
We provided with these Instagram shop tips because we understand the importance of having Instagram shopping posts. These shopping posts help you to boost your engagement and make sales. It also gives your followers an easier and more convenient way to shop. Nobody likes stress; it doesn’t matter the necessity. If people see a better way of meeting their needs, they will undoubtedly embrace it with both hands.
Nothing happens by chance, including creating a successful Instagram store. Therefore, you need to apply the Instagram shop tips we have mentioned in this article to create a high converting Instagram shop. Now is the time to get to work and create a successful Instagram store.