Struggling to find the perfect Instagram Hashtag Strategy? Maybe you don’t even know what a hashtag is or how to use it? No matter the stage you are at in your social media career. This article will explain what an Instagram Hashtag and an Instagram Hashtag Strategy for Growth is.
The social nebulous that is Instagram lies a fundamental core characteristic that all accounts are striving to achieve. That is discoverability and reach. No matter how much value you provide without being seen, you might as well be doing it on paper and leaving it on your desk.
In the good old days of social media, it used to be if you had stellar content, your account would grow and prosper. However, due to the ever-increasing number of social users, it’s becoming harder to carve out a piece of social real estate to start your brand or business.
That is until you create a strong Instagram hashtag strategy for growth! Let’s dive into how to do that down below.
Table of Contents
- What is an Instagram Hashtag?
- Instagram Hashtags Create Communities
- Best Instagram Hashtag Strategy to Grow?
- Instagram Hashtag Rotation Strategy
- Try Branding an Instagram Hashtags
- Trending Instagram Hashtags
What is an Instagram Hashtag?
Instagram Hashtags act as the organizational library for social content on Instagram. When accounts use hashtags, their content is uploaded to these subcategories for all eyes to see.
For example, if you took a breathtaking image of a serene lake, a hashtag like #lake #wildlife #nature would be the viable hashtags to implement in your post. The hashtag will allow people interested in these topics to find your content and other similar content.
It’s just like being in a library and going down your favorite section to find books you like. Hashtags allow individuals to surf through all the glorious content that the world has to offer. Allowing for a definite breakdown of content that makes it easier for Instagram users.
Instagram Hashtags Create Communities
Instagram gave users the ability to follow Hashtags. It means that an entire community of actual users can be built around a specific hashtag. It has also allowed for a massive overhaul in the user-generated content section.
As more and more users start to create specific hashtags for their communities. Their fans & friends create content and utilize the hashtag to join the community. This community bond has brought new life to hashtags and has increased the user-generated content for these hashtags.
Best Instagram Hashtag Strategy to Grow?
When creating a proper Instagram Hashtag Strategy, you can follow fundamental rules to get the best results for your account. The process you can utilize is called the “Stair-Stepping Method.” This process is similar to the “Skyscraper” blogging method.
The blog content is constantly being updated to have the most value. Typically, it is seen in content that displays the number in the title. For example, an article might start as “How to Increase Instagram Story Views by 80% in 24Hrs” but might switch to 90% in 12hrs.
The Stair-Stepping Method for Instagram Hashtags consists of utilizing a variety of hashtags of different sizes. The method’s goal is to rank for low competition hashtags and slowly walk up the levels of hashtags. Your content continues to rank higher as time goes on.
You start from small and go big because high-level influencers & viral content dominate the high competition hashtags. To get your content to rank for those Hashtags, you need to build up momentum from the smaller hashtags.
Let’s think back to our lake post from earlier. If you were to use #nature, our content would have to outrank over 288 million other pieces of content! No matter how new your content may be, that is an almost impossible venture for anyone.
But if you look deeper, #wildlifeaddicts has only 274,000 posts, which is only 10% of the competition level of #nature.
Instagram Hashtag Rotation Strategy
Instagram allows every user to use 30 hashtags per post. You have to make sure to take advantage of each one. When creating your list of 30 Hashtags, you mustn’t overuse specific hashtags.
Since Instagram’s Algorithm Update, they have been cracking down on botted accounts and spammer accounts. Due to this, even hyperactive accounts are getting hit in the crossfire. It is causing many users to lose access to their accounts, in some cases indefinitely.
To avoid any unwarranted attention, you must rotate your hashtags regularly. It will keep your list up to date with trending hashtags and keep them relevant to the content. But most of all, it reduces your chances of getting hit accidentally for spamming.
As a rule of thumb, we suggest having 10-20 hashtags that are fixed hashtags, with the remaining amount rotated for every post. The fixed hashtags should describe your account in its entirety, as well as some of the hashtags you wish to rank for.
Try Branding an Instagram Hashtags
Trying to build a name for your company or business? Then it would help if you created a branded hashtag that allows users to interact with your account or product. For example, #supreme is a huge clothing company that does collaborations with high-level fashion players.
When you go searching this hashtag, you see nothing but their brand’s clothing line and accessories. Some content uploaded to this is customers or clients showing off their latest and most significant article of clothing.
This interaction between client and business is enormous for creating personal connections on Instagram. Branded hashtags allow for user-generated content, which acts as testimonials.
Trending Instagram Hashtags
Nothing helps your account gain more exposure and followers like going viral. What better way to do that than to take advantage of a currently viral hashtag! Some of the easiest ways to generate some attention on your account are to look for trending hashtags.
These hashtags typically have a ton of users creating content to tag the hashtag on their posts. It allows for some of that viral attention to trickle down to these accounts. Which in turn creates more follows and leads for your business.
Typically, you can search for Trending Hashtags by focusing on what the big influencers in your niche are doing. Alternatively, you can focus on the explore page to see if any content is gaining a ton of traction.
Check to see the hashtags they use to get an idea of what they could be ranking for. Then create your content with the hashtag.
The top trending hashtag for year 2020 include:
#love, #istagood, #fashion, #happy, #cute, #selfie, #art, #summer, #friends, #family, #beauty, #photo, #music, #sun, #beach, #fitness, #flowers, #holiday, #home, #goodmorning, #sea, #Staysafe, etc.
Whether you’re just starting out or you’re a seasoned Instagram veteran. Having a strong Hashtags strategy can pay out huge dividends to your overall growth in following and influence. Utilizing the stair-stepping method will give your content the best chances of going viral by utilizing lower-tier hashtags to gain momentum for your content. Lastly, focus on creating branded hashtags and taking advantage of trending ones to build out your community and gain some extra exposure.
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