Social media influence has a lot of advantages attached to it. For instance, many influencers earn a lot of money from the comfort of their homes using their social media accounts. This is achieved through influencer marketing. Influencer marketing didn’t just begin in 2022. It has been in existence for a good number of years now. However, there seems to be a lot more improvement, and much more one can do with influencer marketing in 2022.

This article has all the information you need to kick start your influencer marketing journey in 2022.

Key Takeaways

You can make money from influencer marketing in 2022. However, you must know that this will require you to put in enough effort.

The first step you need to take in starting influencer marketing in 2022 is building a good social media account. With many people who trust you enough to follow you, influencing them into buying products, your market will become a piece of cake.


What Is Influencer Marketing?

Simply put, an influencer is someone who can influence a large or average number of people. Therefore, Influencer marketing refers to social media marketing that uses product mentions and endorsements, especially from social media influencers.

This market strategy deals with the trust and faith the followers of that particular influencer have in them. As a result, if a brand starts, it’s best to use influencers that suit your narrative to advertise your business. E.g., An influencer with a child will provide more customer results when advertising diapers than one with none.

Influencers are grouped according to the size of their social followers. There are four kinds of influencers:

     – Nano Influencers

Nano Influencers are those influencers that have fewer than 10,000 followers on their social media accounts.

     – Micro-Influencers

Micro-Influencers are those who have from 10,000 to 100,000 followers on their social media accounts.

     – Macro Influencers

Macro Influencers are the influencers that have 100,000 to 1 million followers. These people are used to marketing big brands as they cost a lot.

     – Mega Influencers

These are the highest-paid influencers in social media influencer marketing. They have over 1 million followers on their social media handles.


How to Start Influencer Marketing

After seeing how great influencer marketing in 2022 is, your next big step is how to begin. It is not so difficult; all you have to do is set out a strategy.

This strategy will serve as your guide or a program to work for you. The strategy carries nine major steps. They are:


     – Determining Your Goals

Before you can begin influencer marketing, you have to ensure you have laid down what you are trying to achieve. Take note: your primary goal is to achieve a wider reach and not most necessarily begin to make top sales.

With the right reach, you’ll be worrying less about making sales. Sometimes, sales making might not even be in your contract with the brand.

The main point is: be sure about what your aim is.


     – Study Who You’re Trying to Influence

Engage your audience and watch them. A very effective influencer marketing strategy entails you speaking to your audience and using the right tools. Also, developing an audience persona will be a sure way to understand who you’re reaching.


     – Understand How the Rules Work

Before going into influencer marketing in 2022, you must understand the rules first. It may be the rules of trading depending on your country or the brand rules. Whichever it is, do not rush into signing agreements you have not thoroughly gone through. Note all the important things, and ask questions about where you’re lost.

Do not agree to become influencers for illegal brands or do anything outside the state’s laws. You’ll be having a lot of trouble going through this path.


     – Never Forget the Three Rs of Influencing.

Normally, influencing comprises three major components. They are:


A relevant influencer has an audience that is your target audience. You’re missing if your influence is irrelevant to the brand. This is to say, and you cannot own a page that focuses on driving good health and then become an influencer for a beer brand. Your audience is not the brand’s target audience. This makes you irrelevant to them.


This refers to the number of audiences you can pull and potentially reach out to through your follower base. A small audience could be effective. But you have to ensure enough following you align with your set goals.


Resonance refers to the potential engagements you can create as an influencer in relevance to the brand you’re influencing for.


     – Make a Mini-list of Influencers Doing What You Want to Start

Take secret mentorship. Make a list of the influencers doing the things you are trying to achieve. Watch out for how they engage the audience and learn so you can have something to offer brands. If you’re starting, your list should have more macro Influencers than nano and micro ones.


     – Do Good Research

Next, you want to do proper research on brands you want to do influencer marketing for. Check out their present influencers, look up their products, and understand what they’re about.


     – Make Private Reach-outs

If you’re starting influencer marketing, you should make private reach outs to the brands you are interested in. Influencer marketing in 2022 will require sending private messages and emails to these brands.

You can attach your portfolio and audience reach to the email and send it to them. You can also begin to use a few of their products on your public posts but put them in the shadows. This way, the brand will consider you faster.


     – Collaborate with Other Influencers You Have Access to Help You Develop Good Content.

If your account is big enough to do influencer marketing, you must have access to one or two influencers in your league. Talk to them and ask for help with good content creation.

You can also buy courses on content creation and learn how to create good content.


     – Measure Your Results

After doing all of these, sit back and see your results. If you’re pleased with the results, go again, rinse and repeat! This way, you’ll lock a lot of brands for you to begin your influencer marketing.


Tips to Promote your Influencer Marketing In 2022

(Image source: Pexels).

To promote your influencer marketing in 2022, here are a few tips you should consider. They are:

  1. Go into affiliate marketing.
  2. Give the community an introduction to your product.
  3. Amplify the brand content.
  4. Become very creative and create unique content.

If you judiciously apply all of these as listed, you’ll be able to move your influencer marketing to the next big thing. If you do well with small brands, bigger ones will also get motivated to endorse you as a marketer.



There are now a lot of ways to make money from the internet. Social media influencer marketing is one of the biggest money-making deals online. Influencer marketing in 2022 has taken a massive turn away from how it was a decade ago. Now, anyone who grows a good audience on social media can become an influencer.  After that, you can begin influencer marketing.

What do you think about this article? Did it contain all the information you needed? Let us know your thoughts in the comments.


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