Establishing an online presence is something that most business owners are passionate about. With an established online presence, you can attract a larger audience and grow your bottom line. If you want to enhance brand awareness, then investing in paid advertising is a great idea. Studies show that paid advertising like Google Ads can increase brand awareness by up to 80 percent. Let’s take a look at some tips on improving google ads conversion rates.
Driving people to your website with the help of paid advertising is a good start. You also need to figure out how to increase the number of website visitors you turn into actual customers. Are you interested in improving your Google Ads conversion rates? If so, you need to consider implementing some of the tips in this article.
1. Give Click-Through Rates a Boost With the Right Headline Hacks
One of the main goals you should have when creating ad copy for your paid advertising is increasing the number of clicks it receives. The more clicks your ads receive, the higher the chance becomes of conversion rates growing. If you want to optimize your ad copy to make it more click-worthy, then you need to focus on creating great headlines. When trying to create great headlines for your ad copy, you need to consider things like:
- Making the most out of the 90 characters you are provided
- Speaking the language of your target audience
- Use actionable language
When trying to figure out a formula for writing ad copy headlines, you need to perform some A/B testing. By testing different headlines, you can assess what type of language and headline structure your target audience responds to. Getting the help of experienced PPC services is crucial when trying to fully optimize your paid advertising campaigns for success. These professionals will have the experience and tools needed to create attention-grabbing headlines for your ad copy.
2. Create Custom Landing Pages
If you attract the attention of a potential customer with your ad copy headlines, you need to be able to provide them with more information about the products/services being promoted. One of the best ways to provide more information about specific products/services is by creating custom landing pages on your website to coincide with your PPC ad copy.
As you start to create these landing pages, you need to make sure the content on them is directly related to the ad copy they are meant to compliment. You also need to include an easy-to-find contact form on this page. A contact form allows a potential customer to reach out to a member of your team for more information. The contact information provided by a potential customer can also be used later on in email or text marketing campaigns.
3. Mobile-Only Ads Are a Good Investment
Over half of the people who use the Internet on a daily basis are accessing it on a mobile device. One of the biggest paid advertising mistakes you can make is ignoring the ever-growing number of people on mobile devices using popular search engines. If you want to grow your mobile audience, then you need to invest in some mobile-only ads. With these ads, you can target a specific audience of high-intent users.
The main thing you need to make these mobile-ads successful is catered content. As you start to create these ads, you need to make sure the copy is short and to the point. The average person using a mobile device to access the Internet has limited time to look at paid ads. This is why you need to remove the fluff from your ad copy and provide useful information in an easy-to-digest format.
4. Use Exclusive Content to Generate Website Traffic
Some consumers don’t want to make a purchase the first time they are exposed to a new brand. Rather than rushing into a sales pitch with your ad copy, you need to ease in potential customers. One of the best ways to do this is by using ad copy to drive traffic to exclusive content. This content should include things like podcasts, webinars, free software, and eBooks.
Now that you know more about how to improve PPC conversion rates, it is time to get to work. With these tips on improving google ads conversion rates, you can maximize the lead generation power your paid advertising campaigns have.