Are you searching for how to run a successful Instagram giveaway? If yes, this post provides you with the best tips to make your Instagram giveaway go viral and achieve the best-intended result. Running Instagram giveaway is a great avenue for brands and companies to build and promote themselves.

Instagram has more than 1 billion registered users. Therefore, it is an ideal platform to run giveaways that can generate enough publicity for your brand. Creating an Instagram giveaway requires you to engage the best practices to achieve the best desired result. You don’t just wake up one morning and decide to run an Instagram giveaway.

More marketers and brands are dedicating more time and resources to creating Instagram giveaways. This tells you that hosting an Instagram giveaway can advertise your brand in ways you never imagined. The tricky thing is that you have to do it right to get the desired result.

This post will see tips for Instagram giveaways and how to run a successful Instagram giveaway. So, let’s ride along because it promises to be entertaining and, most importantly, informative. Before we go further to explore the various Instagram giveaway tips, let’s discuss why you should engage in an Instagram giveaway.

Why Should You Host an Instagram Giveaway?

The biggest benefit of an engaging Instagram giveaway is that it allows you to build your brand awareness. A report by Tailwind showed that Instagram accounts that run successful Instagram giveaways grow 70 times faster than those that do not. There are millions of people who might be keeping track of your Instagram account without hitting the “follow” button.

Once you encourage them to hit that “follow” button in exchange for some incentive, the result will amaze you. As a brand, creating an Instagram giveaway widens your reach by helping your brand connect to a new audience. Also, this new audience might be motivated to participate in the giveaway by tagging their friends. Thus, it further improves your brand visibility and getting more people talking about your business.

Another advantage of having a successful Instagram giveaway is that it improves audience engagement. In Tailwind’s study, Instagram giveaway contents get approximately 64X more comments and 3.5X more likes than other content. Therefore, hosting a successful Instagram giveaway offers you an opportunity to connect with your audience and improve brand awareness.

host instagram giveaway

With time, hosting Instagram giveaway can help you generate quality leads for your business. Any time you reward the winner of a giveaway with a free sample of your product, the person is immediately drawn to your brand. Such a person is more likely to recommend your business brand to other people, thus increasing consumer confidence in your brand.

To ensure that your Instagram giveaways are a hit, here are essential Instagram giveaway tips for you:


How To Run A Successful Instagram Giveaway

Although hosting an Instagram giveaway appears simple and straightforward, executing a successful Instagram giveaway is not easy. You need to ensure that your giveaway announcement gets to your target audience. It would help if you also were careful so that the giveaway doesn’t land you in any legal trouble.

1. Define your target and goals for the hosting Instagram giveaway

You can only host a successful Instagram giveaway when you have achieved your goal. However, how can you achieve your goal if there was no goal in the first place? There are lots of Instagram giveaway ideas that you can select from. The Instagram idea you choose will be dependent on your ultimate objective with the giveaway campaign.

  • Do you want to see more engagement on your Instagram post?
  • Are you looking for more followers to build brand awareness?
  • Do you want to generate more quality leads for your business?

Your answer will determine the type of Instagram giveaway to use.

2. Have a Detailed & Transparent Description

instagram giveaways 

First, you have to announce the giveaway on your Instagram page. To do that, you will have to draft a comprehensive description that outlines the following key points:

a) How to Enter

It’s extremely important that you outline, what exactly you need your contestants to do in order to enter. If you want to maximize the results of your giveaway then think about CTA’s that drive engagement, follows, or comments.

b) Eligibility Criteria & Rules 

You have to let the public know the set of people that can be part of your giveaway. Do you want to attract entries from a particular geographic location? You will have to specify such things in your announcement. Also, you have to highlight the rules guiding the giveaway.

c) Deadline

host instagram giveaway

You will have to create a deadline to create a sense of urgency and encourage more people to be part of the giveaway. A great timeline for a typical giveaway is around 7-10 days, with a possible 1-2 day ending extension. This has been shown to net the most results in the shortest time frame, while also creating a last-minute booster for members hosting the giveaway.

d) The Prize

It would be best if you were open and straightforward with the reward and don’t cover it in mystery. Feature the prize in your announcement so that you can attract more participants.

If you really want to maximize the results of your Giveaway make sure to ask your audience what prize they would like to receive. Using Instagram Story Polls, you can easily poll your audience to see which items they favor more.

e) Announce the Winner on LIVE

With so many Instagram Giveaways happening every month it can be hard to differentiate the fake ones from the legit ones. Therefore, it is in your best interest to announce the winner of the giveaway when it happens.

A lot of people suspect fake winners or fake prizes, so one way to combat these accusations is to go live for the picking process of the winner and the announcement of the winner. That way giveaway contestants can see first hand how the winner is chosen and that the winner is a real person. Further legitimizing your Instagram Giveaway.

3. Promote Your Giveaway

social proof

Dropping your Instagram giveaway on your profile does not guarantee you will achieve the desired result. To execute a successful Instagram giveaway, you must have to promote it to have a meaningful engagement. Therefore, you need to ensure that your giveaway grabs the attention of the target audience. You can hire social media influencers to trend it for you.

4. Select the Right Reward

Offering an expensive reward/prize is not the ultimate. If you offer an unrelated prize to your brand, you might attract freeloaders who will unfollow you after the giveaway. To prevent such an occurrence, you need to select a prize that is related to your brand. You can make it an exclusive gift basket containing only your products, free membership, or loyalty points. The winner(s) will have a taste of your products and will be more willing to make future purchases from you.



Engaging in an Instagram giveaway is simple, and anyone can do that. But, creating and hosting a successful Instagram giveaway requires a good approach and plan. This post has provided you with tips for an Instagram giveaway. Now, you have all you need to launch an Instagram giveaway successfully.


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