Have you got the talent for music but don’t know how to showcase it? Probably you have a band that requires to create awareness about their musical skill. You can start by creating an electronic press kit to show what you have in store.
One thing you should know is that it is impossible to gain wider press coverage overnight. However, with proper planning, commitment, regular outreach, and follow-up, you are on your way to generate publicity.
Before we dive into the subject matter, let us break down epk electronic press kit for your understanding.
Key Takeaway
Good press and promotion are essential to any artist’s music career. There are several ways to achieve this, including creating an electronic press kit. It gives you an insight into what it entails to capture the attention of promoters and journalists.
TABLE OF CONTENTS
- What is an EPK?
- Do I Need an EPK to Get Press Recognition?
- What are the Components of Compelling EPK?
- How to Create an EPK
What is an EPK?
An Electronic Press Kit (EPK) is a professional music CV for musicians, which promoters and music supervisors utilize to understand your skills. When you make an epk, you creating a picture of yourself for journalists and value talent buyers.
It is easy for promoters to sponsor your music after seeing a profile of you telling them who you are and what you are capable of doing. Much improvement has been made to what the electronic press used to be.
Several email attachments and a PDF makes an EPK, which is usually stressful to read through. In recent times, it’s much easier now, as there is a website to create epk. With few clicks, promoters can have access to all the information they need about you.
Do I Need an EPK to Get Press Recognition?
No press members would engage in extensive research to find your details. You have to make it easy for them to find you. Time has never been enough for promoters to search thoroughly. Therefore, they go with the band they can write about easily.
So your number one objective should be to create an electronic press kit that presents you and your band as the easiest. With epk template, you can put all information together in one place.
Except you are not interested in the press, you can decide to be elusive, and no talent buyer would bother to search for your information. However, if you are passionate about music, you need an organized electronic press kit to gain recognition.
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What are the Components of Compelling EPK?
Take some time to think about it. Does it worth it to start sending a PDF and attachment when someone can access your profile easily? By now, you should have concluded on which the best is.
So what are the components that make a great epk?
1. Music
Your music comes first when building an electronic press kit for business. Whenever anyone comes in contact with your EPK, they are eager to play your song. As a result, you should include the best songs in your albums.
Arrange the songs from the top to the least. If you find it challenging doing this, use the feedback of your fans.
2. Photos and Album
The photos that you will be using should be of high quality. Don’t make the mistake of uploading poor-looking images from your phone. The ideal photos to use here should be a professional photoshoot.
No promoter will be willing to spend time reviewing your electronic press kit if it is not attractive. You can check for epk examples to see quality shots from the performance that musicians use.
3. Bio
This section offers you the chance to tell the public about yourself. Nothing should be left out about your background, including significant moments for every song released. However, don’t just write history. Make sure it’s engaging and informative to win promoters over.
Your bio can have two-part – a short and brief bio and long and detailed information. They perform distinct functions. Short for those who don’t like to read, while long for anyone that is being too inquisitive.
4. Music Videos
The journalist that will be writing about you may need multimedia content to make a perfect story. It is easier for promoters to feature your band when you provide a captivating video to complement a song.
Live videos are likely to earn you an appointment with a value talent buyer because your performance is visible for judgment. You can check epk template online for a better understanding.
5. Links
It would help if you let promoters know about your online presence. That is why every epk template allows you to add links to your websites, social media handles, and store to get your music.
6. Contact Info
Your band contact info should be part of your electronic press kit for business. It makes it easier for promoters to contact you for booking and inquiries.
How to Create an EPK
By following the steps below, you will be able to create a compelling EPK to sell your band faster.
- Begin with the basics
- Organize your Calendar
- Make sure your link your EPK to your social media handles
- Use quality photos, videos, and songs
- Seek opportunities
Conclusions
Electronic press kit came to ease the pressure and complexity regarding creating awareness for your band. Now you can present your brand professionally without the need to send a PDF to anyone. It takes away the pain for every musician that gets overwhelmed by the recording and mixing process.
You can search online for artist epk examples to develop yours. It offers more than the time you will be investing.