The Benefits of Content Marketing in 2019 – Today, the strategy that most businesses use to find its target audience is entirely different from that which was used a few decades ago. Traditional marketing is becoming less and less operational by the minute and as a marketer who thinks about the future, you know there has to be a better and more efficient option. Content Marketing is now one of the state-of-the-art and effective techniques that come in handy when you’re looking for potential customers and or when you’re trying to retain the ones that previously bought something from you. Content Marketing is not only used to draw the attention of people towards your brand’s proposal, but it’s also the most significant way to transmit your business’s values and identity while using the power of social networks daily to secure a spot in the lives of your customers.
WHAT IS CONTENT MARKETING?
According to the definition given by San Diego University, Content Marketing is a strategic marketing approach that’s focused on the creation and distribution of relevant, consistent and valuable contents to attain and retain a clearly defined audience– and eventually, drive profitable customer action. It’s all centered around the publication of materials or contents designed to promote a brand, usually through a subtler and oblique approach rather than that of traditional push advertising. Content Marketing is most useful when it provides customers with unbiased and accurate information, the advertiser with a larger audience, and the publisher with additional content and ultimately, a stronger brand. Instead of pitching your products and services to your customers, Content Marketing helps you to provide relevant and useful contents to your customers and prospects to inform and convince them about what you’re offering and how it’ll help them solve their issues. Content Marketing is all about information. It’s a conversation with your target audience, and it adds authority to your market perception, humanizes your brand and provides business intelligence that you can act on.
What are your competitive advantages? What are your brand differentiators? Great, but then how’re you communicating them to your clients?
Content Marketing grants businesses the opportunity to own high-value media sources. Social media feeds, branded digital campaigns, email newsletters and websites are some of the platforms through which you can tell your story, control your narrative, and generate more interest in your products and services. In content marketing, you’re not competing for clicks; instead, you’re aiming for market share.
WHY CONTENT MARKETING?
Every perception or image attached to your brand, whether factual or untrue holds value. In today’s digitized world, every company has to look for ways to reduce its customers’ pain points and maximize user experiences online. Content Marketing is crucial not just because it works for generating leads, cultivating customer loyalty and building trust, but because it has now become the new normal from your customer’s perspective. Now that you have an intro to Content Marketing, let’s take a look at its importance and how it can be beneficial to your business.
- It’s the perfect technique for improving your website, content and the web positioning of your commercial proposal’s.
- It’s the best way to reach out to your target audience and offering quality and relevant content to them
- It’ll help to improve your brand reputation and influence conversion
- Content marketing enables your brand to showcase its subject matter expertise
- It helps you to use the power of social networks to both attract and retain potential clients
- It allows you to transmit the value of your brand
- The creation of relevant and optimized contents will improve your Search Engine Optimization(SEO) efforts- a favorable technique that’ll improve your online visibility and make it easy for you to appear in the first few pages of google searches
- It sets you apart from your competitors and helps you to attract ideal buyers
- Enables you to build trust and a good relationship with your customers
- Content marketing is universal
TYPES OF CONTENT MARKETING
Today, more and more businesses now understand how content marketing will help them to reach out to their audience on the internet. The fact is that content marketing is becoming an exceptional tool for brand positioning. Now, which platforms can be used for content marketing to reach a target public effectively? Which channel suitably fits into the content marketing spectrum? Here are the answers to these questions:
Here, you mail promotions and newsletter to your audience using email. Email marketing is an exceptional way of spreading your commercial proposals while keeping your public informed on your content.
Blogging and Writing Articles on Your Website
One of the excellent ways to get the best out of content marketing is to create articles for your blog, website and then promote the publications via social networks. Want to know why? Because this will increase the web traffic on your site and help you to offer relevant and original contents to your audience.
Video creation is a fundamental part of any content marketing strategy, and it’s very favorable since the class of contents happens to be one that is most shared on social networks today. It’s therefore suggested that you create a YouTube channel (an essential video platform today) and share your videos right from there.
Social networks are a medium of choice for diffusing contents; It is here that you’ll get to find and interact with your audience and due to that, you’ll need to optimize your website or blog to ensure that people can share your articles on social media. Additionally, since it’s not easy to create your contents from scratch and publish them on Social networks each day, it’s essential that you look out for qualified and competent sources where you can get essential articles that you can share on your channels. To ensure that your account is up to date, you can try using tools that make it easy for you to schedule your publications for the week or month and have them shared automatically on your Social Networks. This way, you’ll no longer need to be online at all time.
In conclusion, the advantages of Content Marketing cannot be overemphasized, and it has been proven to grow sales and traffic. If you’re looking to run your store for the long run, then Content Marketing will help you build your business advantage and growth over time. Now that you’ve learned what content marketing entails, what’s the first piece of content you’ll like to create? Leave a comment below and let us know what you think.