The age of social media and canceled culture is a fraught time for brands. All it takes is one negative feedback or a scathing online review to damage a brand’s reputation. In fact, one survey found that up to 94% of consumers avoid using a particular brand...
If you have just opened a new restaurant, congratulations! This can be an exciting and challenging time. There are many things to do in order to get your business up and running, but one of the most important is optimizing your website and other web properties for...
Nowadays, all businesses are affected by the number and quality of very public Google reviews. Before anyone makes any purchases, they check the online reputation of the company in question. Let us have a look at the following: Why Google reviews matter How to use...
Once you’ve established a market for your product or service, it’s time to capitalize on your success. You need to start interacting with people who are interested in what you have to offer right away. You can find and increase your audience by using your...
Attorney marketing is a growing and important field, but it’s not easy to do on your own. That’s where attorney SEO and marketing agencies come in. Here are a few reasons your firm might need to hire an SEO company and marketing agency. What is SEO?...
YouTube is the second most popular website on earth, behind its parent company, Google. As a social media platform, it is the second most popular social media network behind the almighty Facebook. Hence, the importance of YouTube SEO. While it might seem to come in...
Many who know how to generate Snapchat traffic have taken advantage of it by creating more engagements for their business and boosting sales. Previously, most people associated Snapchat with only videos and pictures, failing to recognize how handy it was for companies...
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If you’re a website owner or an SEO, you can’t afford to ignore the importance of keyword research. You can expect to move in the right direction only when you work on the right keywords. But, the truth is keyword research can be overwhelming, even for some SEO...
There has been much talk about how the Internet has revolutionized the ways of business. But most importantly, it has opened the global marketplace for international marketers, making it more accessible, inclusive, and diverse. As such, it allows you to reach a global...
You own a small business and you’re tight on budget for SEO services and prefer a do-it-yourself method? Can you perform a brief SEO audit for your website? Here’s a simple DIY SEO Audit guide. Findability Check: Check If Your Site Can be Found First off! You...
For years now, Google’s updates have made it clear that content is king. What does this mean for your business? Well, it means that if you want to rank high in Google, you need to produce high-quality content. One way to do this is by leveraging the benefits of...
There comes a time in every SEO’s life when you might decide to redesign your website. This article worked out by the optimization experts from essaywriter.nyc will cover some common search engine optimization mistakes you can make when redesigning your site and...
Because insurance agencies must have continually growing client bases to expand profitability, they rely on leads streaming in consistently. So, insurance agencies must employ a strategic, targeted marketing plan. Here for you, is an in-depth insurance marketing hacks...
Establishing an online presence is something that most business owners are passionate about. With an established online presence, you can attract a larger audience and grow your bottom line. If you want to enhance brand awareness, then investing in paid advertising is...
Are you currently having trouble driving traffic to your website despite implementing a well-thought-out SEO strategy? Take a look at your voice search and see if it’s optimized. No? Then, that might just be the problem. With 111.8 million Americans using voice to...
Are you planning an international expansion of your online shop or a different kind of business? Choosing a skilled specialist is an essential thing before bringing your plans to reality. What to remember when going international? There are businesses that depend on...
To get a top rank in search engines may seem something like a daunting task to many. But if we understand the secret technique that SEO experts use, it is not that hard to break the code of ranking higher and better in search engines. The basic reason for the success...
Brand awareness is key to business success. It helps increase website traffic, generate leads, build brand affinity, and expand a company’s audience. If you want to learn some smart marketing techniques to spread brand awareness, you’re in the right place....
In order for a business to grow and find success, they need a steady flow of customers. While there are several ways to attract customers, one of the best is search engine optimization (SEO). This is all about helping your site or store rank highly in search engines....
Digital marketing is one of the most future-proof strategies. By 2026, the global market for digital marketing is projected to reach $786.2 billion. In fact, like any other marketing strategy, digital marketing aims to turn target audiences into paying customers. As a...
Guest posting on relevant blogs is an effective and relatively affordable way to build links. However, there’s more to it than just offering up some words on a page. In the world of digital marketing, you’ve no doubt heard the old adage, ‘content is...
Even the best websites deemed to be the most user-friendly sites might not be effective. It is ineffective if it fails to drive traffic. Also, if it takes too much time to open the web pages, then it’s a turnoff. Users have a brief attention span and expect web...
It is no new news that backlinks are a significant drive when it comes to SEO ranking. This is precisely because there are over 1.9 billion websites on the web. As a result, this makes any ultimate guide to do SEO for a website with no backlinks a huge deal. It seems...
Google constantly brings in new features to provide users with the best environment possible. With the Google algorithm update being introduced, the company proves to be constantly changing its algorithm for the better. These new features enable it to offer users the...
Marketing your business in the modern era requires a close understanding of website design, search engine optimization, and online advertising. In the last decade, digital marketing has become the dominant form of marketing as the number of internet users continues to...
Many times your website is not manifested in the opening page of search results. Such a problem may occur when your potential clients lack knowledge about your existence. Therefore, enhancing the visibility of your search engine is an essential tool to maximize visits...
What are the best lead generation methods for your SaaS company? There are many methods to start generating leads that will give you positive results in the long run. Here are some of the latest saas lead generation strategies you might want to use. Some of the best...
It is challenging to rank correctly for generic keywords and generic keywords, especially if your business is a new or small business. If you want to increase traffic and conversions faster (and easier), the best way is to use monthly link-building services. Long-tail...
Even with the advent of Google’s new “+1” social media ranking system coming into play link building will remain an important topic when it comes to search engine rankings for your product or service. Being a tech writer at the essay writing service...
Have you ever been a victim of negative news? If you can relate to this, all you could ever wish for is how you can remove negative news before it damages your reputation. It is not impossible to do if you understand the process. Although the processes may be complex,...
For your blog’s performance to improve, you need a magnetic headline. A magnetic headline will help you enter into your readers’ and potential clients’ world. Research studies show that only 20 percent of the people who look at your headlines will...
Every blogger wants to have a lot of traffic on their blog, and there’s always a struggle to increase organic traffic on one’s blog. If you’re in this category, then you would understand the importance of creating high-quality content to reach a specific target...
In a world where there are hundreds upon hundreds of different companies offering web hosting, it’s often difficult knowing which one to use and which to avoid. There are lots of top-quality web hosting companies out there that offer top-notch services and will do...
The truth is that all of us have suffered and struggled on our way to improve our writing skills. It doesn’t matter if you’re a professional book writer, a small business owner, a blogger, or a copywriter. All of us need to have the best writing skills and the...
Developing high-quality content, that answers common questions Google users ask and are sought after, does not mean the content will rank. One thing that you must do to ensure that your content outranks others is to establish authority with it. The best way to do this...
If you’ve ever done a search on Google for something, you may have noticed that some websites will always appear near the top when you search for things on a specific topic. You may have asked yourself why some websites appear more than others do when looking at the...
By now, most companies, big and small, have heard about search engine optimization (SEO) and its many benefits. A lot of them have already dipped their toes into creating SEO strategies to help them thrive in the digital era that we live in. We know that having a...
Guest posting is an integral part of Search Engine Optimization. They make for an amazing SEO technique to acquire quality backlinks from websites with high authority. Plus, guest blog posts offer quality content and research, which have a lot of value to offer your...
Social media marketing— a crucial ingredient in digital exposure and engagement. On the other hand, Google focuses more on high-quality and shareable content. The importance of social media marketing in link building strategies is becoming more prominent for...
Having backlinks for the website matter a lot. It is an effective way through which a website generates popularity and high rankings on the search engines. But the question is, can we add backlinks without ensuring its quality? Can we use any backlink without knowing...
Search Engine Optimization has been around the corner for a long, long time now. And it is safe to say that it is here to stay given the benefits businesses have been reaping out of it for years. And it plays a pivotal role essentially in the start-up scene. SEO helps...
Irrespective of the type of business you are running, you simply cannot overlook search engine optimization. SEO is especially important and imperative for law firms because first page rankings would be translating to certainly more reliable and credible attorneys....
Every website needs to be mobile responsive! Google’s emphasis on “user intent” completely changes what “relevant content” indicates today. It holds true, especially for a mobile-first index. The users available on multiple devices search for various...
The connection between web design and SEO – With technological advancement, web use also increases and changes. And that brings about a change in the SEO best practices as well. Today, web designers have access to evolved technologies than before. And now that...
Nowadays, a website is essential for business success. Well-Optimized website design can help you attract a steady stream of new customers, which can have a significant impact on your bottom line. Have you ever designed a website? Or have you ever had someone design...
By now all of the business owners have realized the importance of SEO. Every business wants to get on top of the SERPs to improve their visibility on the Search Engine Result Pages. Search Engine Optimization is basically a set of practice helps in driving organic...
Local Search Engine Optimization is an incredibly powerful digital marketing strategy. A high percentage of search engine users look for businesses or services that are in their local area. In 2019 and beyond, Local SEO is a term that you should not only become...
Today’s modern world paved the way for the digital transformation of different industries. This includes embarking on a digital footprint or an online presence. A strategic part of the digital transformation process involves SEO but do not dive into this abruptly...
Whether you’re selling services, products, or information, getting the word out and increasing your business’ visibility has become increasingly hard and without the right search engine marketing strategy to fuel your business growth, making a profit and staying...
So you got your site up and running, wanting more traffic and activity on it every day more than before. Sometimes it can get a little tricky to do that, especially if you’re just starting, but if you follow the right ways and patterns well then you are sure to...
Feel like something is omitted in your SEO? Well, I know what it is, and it’s right under your nose. It’s the colossal SEO backlinks – a detail that’s often ignored most of the time, by SEO experts and newbies alike. Yup, there are still...
IKEA is doing it, Copyblogger is doing it, and Coca-Cola has also been talking about it for more than a decade now. So, you can see that it’s a no-brainer right? Sure you know what we’re trying to talk about right? Even as the think pieces stack up, the...
Content Marketing is nothing without a campaign. You can have a thought-provoking and exciting piece of content out there, but if the right people can’t find it, then it’s as good as nothing. If you’re a content marketer, there is every chance that...
The Benefits of Content Marketing in 2019 – Today, the strategy that most businesses use to find its target audience is entirely different from that which was used a few decades ago. Traditional marketing is becoming less and less operational by the minute and...
Ever try to reach a website only to find out that it takes around 5 seconds to load. That may not seem like a lot of time but in this day and age of instantaneous connections, 5 seconds is the difference between holding onto a lead and losing them. According to...
Animated movies like Toy Story or The Lion King have touched whole generations with their realistic images and fascinating characters. In fact, when you hear the word “animation”, your mind is most likely to wonder into a childhood realm with fond memories of your...
Video is quickly becoming the preferred way to consume information. In 2017, an estimated 74% of all online traffic will be for videos. This means Youtube the second largest search engine, behind google will be the prime spot for online marketing. This is why the...
Sometimes people ask me. Do you got a checklist on how to optimize my blog for SEO so i can rank better in Google? And no i didn’t until now. This is a quick checklist on how to optimize your blog for SEO. I must say the checklist is mostly made for WordPress...
