by Nathan Olson | Oct 25, 2023 | Digital Marketing, Inbound Marketing, Press & PR, Small Business, Social Media Marketing
When talking about carving out a place in a competitive business landscape these days, it’s impossible not to go into detail about big data and its impact on the way modern marketers operate. The transformational effect big data has on sales and marketing is enormous,...
by Nathan Olson | Sep 25, 2023 | Digital Marketing, Inbound Marketing, Influencer Marketing, Small Business, Social Media Marketing
Close your eyes and picture a vast city, alive and humming with energy. However, its inhabitants aren’t humans. They are servers, data points, and state-of-the-art machines. This bustling city is known as a data center, an unsung hero of our digital era, quietly...
by Nathan Olson | Jul 24, 2023 | Digital Marketing, Inbound Marketing, Small Business, Social Media Marketing
In today’s fast-paced and competitive business landscape, employee engagement is crucial for the success of any organization. Engaged employees are more productive, satisfied, and loyal, which directly impacts the company’s bottom line. To foster employee...
by Nathan Olson | Jul 17, 2023 | Digital Marketing, Inbound Marketing, Social Media Marketing
Background checks have become the order of the day for many businesses. As many businesses transition their services into the online space, they need a way to authenticate the identity of everyone they interact with. The simple strategy in modern times is to integrate...
by Nathan Olson | May 29, 2023 | Inbound Marketing, Small Business, Social Media Marketing
Starting a business in any industry comes with several risks including startup costs. Building a company can cost thousands of dollars, and you might spend a lot more than you receive in the first year. With this, if you decide to launch a business that uses heavy...
by Nathan Olson | Jan 6, 2023 | Content Marketing, Digital Marketing, Inbound Marketing, Small Business
Obtaining and managing leads is a challenging endeavor. Those who have experienced this difficulty can appreciate how draining this procedure may be. And when a good plan is not used, it gets even worse. Lead management involves tracking, managing, and establishing...
by Nathan Olson | Dec 12, 2022 | instagram, Digital Marketing, Inbound Marketing, Social Media Marketing
An Instagram Creator Portfolio is the key to success in today’s Instagram Creator Marketplace. It helps you stand out from the competition, makes your brand more visible, and promotes your portfolio so potential customers can find it. But what exactly is an...
by Nathan Olson | May 2, 2022 | Inbound Marketing, Small Business, Social Media Marketing
Undoubtedly, inbound link building to your site requires excellent strategies and hard work. You do not have to resort to spamming other people’s blogs to get their backlinks. This method is ineffective and unnecessary when improving your site’s ranking. Inbound...
by Nathan Olson | Mar 7, 2022 | Small Business, Content Marketing, Inbound Marketing
It is wrong for an organization’s top management to believe that all staffs are replaceable. To correct that notion, losing productive employees can reduce a company’s productivity. That makes it necessary for organizations to consider employee retention...
by Nathan Olson | Feb 19, 2022 | Inbound Marketing, Small Business, Social Media Marketing
Microsoft Excel is now a spreadsheet programme for managing financial data, such as revenue and expenditure. If you’re having trouble creating formulas, pages, plus Excel’s finer details, you might wish to grab a complimentary general ledger Excel sheet...
by Nathan Olson | Jan 28, 2022 | Social Media Marketing, Content Marketing, Digital Marketing, Inbound Marketing, Small Business
You may be surprised to learn that by 2025, over 18 billion mobile devices will be used across the world. As mobile devices grow in number, our dependence on them also increases. We rely on our smartphones for most tasks and activities throughout the day....
by Nathan Olson | Jan 28, 2022 | Digital Marketing, Inbound Marketing, SEO
Because insurance agencies must have continually growing client bases to expand profitability, they rely on leads streaming in consistently. So, insurance agencies must employ a strategic, targeted marketing plan. Here for you, is an in-depth insurance marketing hacks...
by Nathan Olson | Jan 20, 2022 | Inbound Marketing, Content Marketing, Digital Marketing
There are a lot of companies handling translations online but not all of them are a good fit for the needs. If you need help to translate your marketing content then you have to pick a translation agency with experience in marketing and advertising. To do that, you...
by Nathan Olson | Dec 20, 2021 | Digital Marketing, Inbound Marketing, Small Business
Every business owner knows the value of conducting high-quality market research. Especially before launching new products, services, or ventures. Having access to data about your key target markets enables you to make informed, strategic decisions about your products....
by Nathan Olson | Oct 28, 2021 | Passive income, Inbound Marketing, Small Business
It can be difficult to maintain a positive atmosphere in an office, especially in times of heightened stress. The past two years have definitely posed a challenge in that regard, and many employers find themselves dealing with employees who are under tremendous...
by Nathan Olson | Aug 25, 2021 | Small Business, Inbound Marketing
A business is nothing without good employees — and good employees need leadership and guidance from an effective manager. In this article, we shall be looking at some traits of successful managers. Keep reading! A good manager helps to keep teams on track and guide...
by Nathan Olson | Jul 9, 2021 | Social Media Marketing, Digital Marketing, Inbound Marketing, Small Business
These days, it’s hard to imagine a successful business without a strong online presence. The latter is not an easy thing to build, considering the huge competition out there. Keep in mind that having a website and a couple of profiles on popular social media channels...
by Nathan Olson | Jul 8, 2021 | Digital Marketing, Inbound Marketing, Small Business
Efficiency is the hallmark of a business operating like a well-oiled machine. However, time has a way of letting little habits sneak in that might not benefit your company. A full annual audit would help, but they can be expensive? How can small business owners...
by Nathan Olson | Jun 21, 2021 | Digital Marketing, Inbound Marketing, Small Business
With so many brands competing for success, it’s become more challenging than ever for businesses to stand out. There are various marketing plans that are presented as sure-fire ways to attract more attention from clients. However, considering how changeable the market...
by Nathan Olson | Jun 18, 2021 | Small Business, Digital Marketing, Inbound Marketing
While your focus within a restaurant business is naturally going to be on your food, there is so much more that goes into a successful restaurant business; restaurant branding — before consumers have even tasted your menu offering. How you brand your restaurant can be...
by Nathan Olson | Jun 7, 2021 | Digital Marketing, Content Marketing, Inbound Marketing, Small Business, Social Media Marketing
In recent times, experiential marketing has bridged the gap between producers and their customers. It proffers solutions to the problem faced by companies who use traditional methods to reach their audience. The goal of every business or company is to make sales by...
by Nathan Olson | May 5, 2021 | Digital Marketing, Inbound Marketing, Social Media Marketing
Companies experiment with different content formats to make their digital marketing strategies more efficient. Also, It enables them to repurpose their content to increase website traffic and maintain the existing audience. Ebooks have become popular in recent years...
by Nathan Olson | Apr 9, 2021 | Website Development, Content Marketing, Inbound Marketing, Small Business
As the old adage goes: first impressions last. So, you need to grab the attention of your visitors from the first time they visit your site. By doing so, you’ll generate more interest in the product or service you offer, and more people will become your customers. But...
by Nathan Olson | Feb 4, 2021 | Content Marketing, Email Marketing, Guest Blogs, Inbound Marketing, SEO
For your blog’s performance to improve, you need a magnetic headline. A magnetic headline will help you enter into your readers’ and potential clients’ world. Research studies show that only 20 percent of the people who look at your headlines will...
by Nathan Olson | Feb 4, 2021 | Digital Marketing, Guest Blogs, Inbound Marketing, Social Media Marketing
Are you searching for the best digital marketing strategies to help you & your business succeed? Today businesses operate in a highly-competitive environment. Since the majority of brands are focusing on online channels, the scope of the battle for customers has...
by Nathan Olson | Jan 11, 2021 | Inbound Marketing, Digital Marketing, Email Marketing, Small Business
Are you in dire need of tips for cold emails to help drastically increase the effectiveness of your marketing efforts? Despite the emerging modes of communication, emails are still the most common ways of connecting with prospects, clients, and influencers. In the...
by Nathan Olson | Nov 9, 2020 | Inbound Marketing, instagram, TikTok
Viral social challenges have been making big waves across different social media channels. These viral challenges on social media have served as a great marketing strategy for businesses and brands. The purpose of this article is to guide you on how to create a viral...
by Nathan Olson | Oct 16, 2020 | Digital Marketing, Affiliate Marketing, Content Marketing, Inbound Marketing, Shopify, Small Business
Are you struggling to generate consistent opens & click-throughs on your email marketing efforts? It could be that your suffering from plain ‘ole boring email newsletter headings that don’t intrigue any of your readers. Writing newsletters is one such...
by Nathan Olson | Oct 13, 2020 | Social Media Marketing, Content Marketing, Digital Marketing, Inbound Marketing, instagram, Small Business
Are you searching for helpful tips to start your social media marketing campaign? Social media provides small and big companies with fabulous business opportunities. Instagram, Facebook, Twitter, and TikTok open up a huge potential customer base to the brands and...
by Nathan Olson | Oct 5, 2020 | Facebook Ads, Digital Marketing, Facebook, Inbound Marketing, instagram, Main services, Small Business, Social Media Marketing
Imagine the number of people that visit an eCommerce store. Did you know that only about 1% actually make a purchase? Plus, there’s a 95% chance that most of those visitors forget about the site as soon as they leave. Facebook retargeting ads offer another opportunity...
by Nathan Olson | Sep 16, 2020 | Content Marketing, Inbound Marketing, Small Business
Content marketing is very popular now. In fact, this concept became such a buzz phrase that many bloggers might say that what they do is content marketing. Not all of them, however, realize the scale of content marketing. While many bloggers might write posts for $20,...
by Nathan Olson | Jul 28, 2020 | Guest Blogs, Inbound Marketing, SEO
Guest posting is an integral part of Search Engine Optimization. They make for an amazing SEO technique to acquire quality backlinks from websites with high authority. Plus, guest blog posts offer quality content and research, which have a lot of value to offer your...
by Nathan Olson | Jul 28, 2020 | Content Marketing, Guest Blogs, Inbound Marketing
The Internet nowadays is the biggest source of every kind of information there is. There is more on the web than you can consume in several lifetimes, and it is growing every single second. Many people spend huge chunks of their lives on the web. It is only natural...
by Nathan Olson | Jul 21, 2020 | Guest Blogs, Digital Marketing, Inbound Marketing, Small Business
Business enterprises today have turned to digital resources for the development and implementation of strategies. Likewise, investing in reliable ways of gathering data for your business through web scraping should be a priority. However, even after gathering market...
by Nathan Olson | Jul 20, 2020 | Guest Blogs, Content Marketing, Inbound Marketing
One of the biggest challenges when writing blog posts is making sure that readers actually stick around long enough to read them. In order to create a successful and captivating blog post, you need to ensure that you can capture and retain your audience’s attention...
by Nathan Olson | Jun 28, 2020 | Guest Blogs, Content Marketing, Inbound Marketing
For most people, when they start a blog it starts off as a place to share their passions & ideas. it isn’t until their blog traffic starts to grow that they realize the strength & power a blog has. The problem is that most people never get to the point...
by Nathan Olson | Jun 23, 2020 | Guest Blogs, Inbound Marketing, Small Business, Social Media Marketing
What is the first thing you do after waking up and the last thing before going to bed? Pretty sure, it’s flipping apps on your mobile to see if you’ve missed something and to consume a tad bit more of that content. The 21st Century is a digital age with every person...
by Nathan Olson | Jun 22, 2020 | Inbound Marketing
In our last article, we wrote about starting a blog in 2020. This time, we’ll be considering another essential subject of finding creative blog topic ideas. For starters, it’s worth noting that many website owners, marketers, and even bloggers usually find...
by Nathan Olson | May 18, 2020 | Content Marketing, Inbound Marketing
If you’ve read our ultimate content marketing guide for small businesses, you must have been aware that content marketing is indispensable. It’s a great way to capture people’s attention and get them talking about your company, products, and...
by Nathan Olson | May 15, 2020 | Inbound Marketing, Small Business
Lead qualification has always been a pain point for the sales and marketing departments of every business. The marketing side might be successful in generating leads for the business, only for sales to later discover that the leads aren’t exactly qualified to work...
by Nathan Olson | May 11, 2020 | Content Marketing, Inbound Marketing, Main services
In times of worries and fears, would you prefer to stick to the path you were on or create a new one for yourself? The present predicament caused by the COVID-19 crises has transformed the world for everyone, professionally and personally. It’s impacting so many...
by Nathan Olson | Apr 20, 2020 | Digital Marketing, Facebook, Facebook Ads, Inbound Marketing, Social Media Marketing
Have you been looking to create a Facebook ads strategy that leads to a high ROI campaign? Do you find it hard even to create high converting Facebook ads campaign? Are you looking to lower your Facebook ad costs? If your answer to any of the questions above is YES,...
by Nathan Olson | Apr 6, 2020 | Inbound Marketing, Digital Marketing, Small Business
Hey there, we’re glad to write to you on another exciting topic. In this article, we’ll cover some essential touchpoints centered around inbound marketing and outbound marketing. Meanwhile, if you haven’t read our article on inbound marketing, we...
by Nathan Olson | Mar 30, 2020 | Inbound Marketing
Hey, there this is another fantastic resource that’s centered around inbound marketing strategies. In our previous post, we gave a comprehensive overview of inbound marketing, how it works, and types of inbound marketing. In this article, we’ll be...
by Nathan Olson | Mar 23, 2020 | Inbound Marketing, Content Marketing, Digital Marketing, Main services, Small Business, Social Media Marketing
It’s generally believed that the process of starting a new business or brand is not an easy one. As an entrepreneur, you’ve got a lot of things to think about: formulating your business strategy, developing your tech, handling operations, and so on. Amid...
by Nathan Olson | Mar 17, 2020 | Inbound Marketing
Hey there, you might have heard that inbound marketing is the way to the future. Yeah, that’s true, and if you want to skyrocket the success of your business, then you need to consider inbound marketing. In this article, we’ll be reviewing some of the top...
by yrcharisma | Feb 26, 2017 | instagram, Inbound Marketing, Influencer Marketing, Instagram Growth, Small Business
Last Updated: October 12th, 2020 Trying to determine if Instagram shoutouts waste money or if Instagram Shoutouts are worth your money? When it comes to shoutouts on Instagram, there are a lot of beneficial relationships you can start. That will help the growth of...
by yrcharisma | Nov 27, 2016 | Facebook Ads, Digital Marketing, Inbound Marketing
Facebook is an underrated social platform, yet the most powerful tool for online marketing. The world is now a global village. Thanks to the evolution of social media. But, are you aware of the influence Facebook marketing can have on your business, given its over 2...
