For years now, Google’s updates have made it clear that content is king. What does this mean for your business? Well, it means that if you want to rank high in Google, you need to produce high-quality content. One way to do this is by leveraging the benefits of...
Establishing an online presence is something that most business owners are passionate about. With an established online presence, you can attract a larger audience and grow your bottom line. If you want to enhance brand awareness, then investing in paid advertising is...
Even the best websites deemed to be the most user-friendly sites might not be effective. It is ineffective if it fails to drive traffic. Also, if it takes too much time to open the web pages, then it’s a turnoff. Users have a brief attention span and expect web...
Every blogger wants to have a lot of traffic on their blog, and there’s always a struggle to increase organic traffic on one’s blog. If you’re in this category, then you would understand the importance of creating high-quality content to reach a specific target...
Both paid and organic search have the same aim – to use search engine results pages for attracting clicks and generating traffic to the website. Since the target audience is the same for both the channels, digital marketers need to find ways to align them. While some...
Google has its own platform to attract more customers by showing them ads. However, while everything seems pretty simple on paper, things are a bit more complicated than that. Once you start delving deeper and try to create an ultimate campaign, you may face some...
So you got your site up and running, wanting more traffic and activity on it every day more than before. Sometimes it can get a little tricky to do that, especially if you’re just starting, but if you follow the right ways and patterns well then you are sure to...
The enigmatic “marketing funnel” began to take shape over a century ago in an ad agency. Today, you undoubtedly have one whether you’re aware or not. You might not know how it works or what it looks like. You may call it a “sales funnel,” a “conversion funnel” or...
If you’re a small business and you’re trying to compete with the big dogs’ in the industry, then advertising on AdWords can be a little challenging because the competition usually involves more experience, more insights and more money to reach out to...
What’s that one thing that everyday people universally hate, but marketers find it very difficult to get enough of it? Thinking of what the answer could be? Definitely not ads but TRAFFIC! If your business is founded upon digital marketing, then you might have...
