Whether you use social media for business or brand promotions, the fact is you would want to boost your presence regardless of the platforms, such as Instagram, TikTok, Facebook, and others. But you cannot set your eyes on this without a proper social media strategy. After all, the big brands doing massively well on these channels didn’t reach there just like that. Most of them built and followed certain principles to carve their footprint. You can learn from them and replicate a few things as they remain the same for all types and sizes of businesses. Now, let’s take a look at how to build a strong presence on Instagram and other social media platforms.
Are you facing challenges with the growth of your social media accounts? Here are some insights to help you.
Table of Contents
- Goal identification
- Target audience
- Relationship building
- Account optimization
- Visual impact
- Time-sensitive topics
1. Goal identification
Your reason for being there on popular social media platforms cannot be vague. You can’t be on Instagram just because everyone else uses it, especially if you are looking for growth. That’s why you need to know an achievable and practical goal. For example, the engagement on my posts should show 25% growth in a month. To be precise, you have to be definitive. It is necessary to know to avoid posting any random thing.
2. Target audience
To build a strong presence on Instagram and other social media platforms, you must identify your target audience. Who is it your business or brand wants to target? It can be potential customers, industry players, or even influencers. It will help you add the correct details to your profile, content on your account, brand voice, etc. Plus, you will also understand the proper time when your users will be present.
3. Relationship building
Some people believe follower count can make you feel good about what you do, but it doesn’t show your performance in a real sense. They call it vanity metric. But having 100 dedicated followers on Instagram who engage with your posts is far valuable than thousands of others that don’t take any action. To be precise, users are not just numbers. They are real people. Hence, you have to engage them, respect their emotions. You can achieve this by being responsive- leave a comment or like what they say.
You can learn more on Leoboost blog about this and other social media strategies for different platforms, including Instagram, Facebook, TikTok, etc. So, don’t forget to check it out once.
4. Account optimization
It isn’t technical stuff. Hence, you don’t need to worry. Optimizing social media account means adding the proper photo in your profile, account information, and keywords. For example, you can add your business link in the bio, use hashtags for advertising, and so on.
5. Visual impact
Instagram is the hot social media property in encouraging photos, videos, and different such content pieces. Facebook’s Live Videos also witness six times higher engagement than other types of content. Hence, you can mark the highlight of every social media platform and exploit it in a balanced way. Do you wonder what type of photos and videos would work? It can be team, customers, events, behind-the-scene things, Infographics, etc. The options are endless.
Once you are there, you cannot afford to go silent. It is as simple as that. People don’t appreciate inactive feeds. They will either unfollow your account or never look back at your content unless it is unique. So it would be best if you showed up. Of course, small businesses may not produce content at such great speed to be there every day. Still, you can ensure that at least two to three go up there. It will keep your watchers hooked to your updates. However, it doesn’t mean you can expect the same treatment for inferior quality content. Indeed, you must be consistent if you must build a strong presence on Instagram and other social media platforms
7. Time-sensitive topics
Popular hashtags, trending topics, and breaking news give you a hint of the kind of mood everyone has right now. You can study them closely and build something aligning with the topic to gain traction from the viral trend. But make sure you retain your personality and identity. The content can tap into the latest thing, but it cannot go offbeat. Your brand image should have consistent visibility.
Essentially, building a presence all over social media platforms is not rocket science. It combines smaller and bigger marketing strategies that yield desired results while clicking with the audience. In between, many things factor in, such as your flexibility with various tools and vendors. It becomes particularly essential if you run a small business or personal brand. A habitual user may not bother about their follower count, engagement, and content relevance, but things change when you pursue these platforms with a business objective in mind. You will spend your time, energy, efforts, and money on it.
Finally, to build a strong presence on Instagram and other social media platforms, you have to figure out what you want to implement, why, when, and how. Once you decide on this, nobody can stop your profile from growing. As your follower count and engagement become better, your business can also see overall improvement. So, keep elevating your game from time to time.