As the year comes to an end, a lot of forward-thinking brands are now looking for the best organic Instagram growth strategy for 2020 and beyond.
If you’re also thinking in that direction, then this article is meant for you.
For starters, we’ll like to emphasize that regardless of your business, growing and maintaining a following on Instagram is one of the essentials for success in today’s business world.
Research has shown that over 89% of users follow businesses and brands. This is a clear indication that growth on Instagram will significantly increase your bottom line.
By now, it’s important to know that one of the biggest mistakes that you can make is to buy Instagram followers or even take any shortcuts.
It’s a very dangerous mistake that can damage your brand’s reputation.
In fact, only more real followers (and not fake followers) lead to more trust and brand awareness. These are the two factors that’ll make your brand rocket to the top of its market and stand out of the competition.
The bottom line is that if you really want to boost your brand’s reach in 2020, then it’s essential to get more followers on Instagram.
But then, you might want to ask: how?
The direct and straightforward answer is organic Instagram growth.
Whether you operate a business or even a personal brand, organic Instagram growth is one of the most-reliable growth strategies that you should be using in 2020.
In this article, we’ll talk about the best organic Instagram growth strategy that you can use to level up your Instagram engagement and rise above the noise in 2020 and beyond.
But before then, we’ll talk about some of the reasons your account is struggling.
WHY MANY INSTAGRAMMERS AREN’T FOLLOWING YOUR BRAND
One of the importance of identifying where you’re going wrong is that it’ll help to improve your Instagram marketing results.
This applies to brands, influencers, and anyone who wants to be well-known on Instagram.
Here’s why Instagrammers are not following your brands:
INCONSISTENT POSTING ON INSTAGRAM
Yeah, you got that right.
An Inconsistent posting schedule on Instagram is why some Instagrammers aren’t following your brand.
Want to know why?
Instagrammers are generally hyperactive and continuously looking for remarkable and great content.
So, if they stumble on your Instagram profile and notice that you don’t post content consistently, then they’ll most likely feel like you’re not active. Thus, they’ll not follow you.
Even if you already have thousands of followers, an inconsistent posting schedule on Instagram will hurt your engagement rate.
And just in case you’re not aware, Instagram’s algorithm usually pushes up posts that get a lot of engagement.
It’s always important to remember that as you grow your account, consistency is key.
YOU POST ARE BORING & LOW-QUALITY CONTENT
To be sincere, no one would love to watch, view, or even read boring content.
That’s why it’s very important to always publish exciting and high-quality content. More so, try as much as possible always to upload high-definition photos or videos.
If you don’t, then a lot of Instagrammers would not even spend time looking at your content.
Furthermore, it’s always good to post content centered around some interesting topics. That way, you’re more likely to attract and even retain the attention of your audience.
One way to achieve this is by finding out what’s trending and creating content around those ideas and topics.
You can also use polls to get feedback from your followers. That way, you’d get to know the kind of topics they like and the content they want.
YOU IGNORE YOUR AUDIENCE
Usually, Instagrammers don’t follow brands that ignore them online.
If you don’t engage with your audience, then you’re hurting your brand’s reputation or image.
Always remember that Instagram is a SOCIAL network- with emphasis on SOCIAL.
So, it’s very essential always to dedicate some time to comment on other’s posts and respond to comments. You should also find time to always like and share content posted by other people.
Research has shown that Instagram has around 1 billion active monthly users, and about 500,000 Instagram stories are posted every day on the platform.
Yeah, that’s not a typo.
To put that in clearer terms, Snapchat has about 100 million active monthly users, and Facebook has about 2.19 billion active monthly users.
Instagram has so many active users, and it gives a brand an incredible opportunity to market their products and/or services to a massive prospect of the target audience.
But then, many brands are confused and don’t even know where to start.
A lot of brands would love to leverage Instagram’s potentials, but only a few know how to do it well.
Now that you’ve known why Instagrammers aren’t following your brand, what are the best ways to grow your following online?
Well, here are the two ways to get followers.
The Wrong Way – BUY FOLLOWERS ONLINE
When you carry out some researches, a lot of service providers would promise to help you gain thousands of Instagram followers.
The problem with such strategies is that it is centered on quantity and not quality.
Furthermore, you’ll get fake followers who aren’t likely to become customers — followers who aren’t likely to engage.
The Right Way – GROW YOUR INSTAGRAM FOLLOWERS ORGANICALLY
When it comes to the social media landscape, the term “organic” is centered around naturally gaining followers. It’s a terminology that’s often used.
You can also view it as the process whereby a brand uses social media platforms and some tools provided by the platforms to build and interact with their community.
Basically, growing your Instagram followers organically is akin to planting seeds by engaging with other Instagram users, posting content continually, and watching to see your audience grow.
In this article, our focus is on organic Instagram growth.
BEST ORGANIC INSTAGRAM GROWTH STRATEGY
COMPLETE YOUR INSTAGRAM BIO
Even though posts are the first thing that your potential followers will see, your Instagram profile helps to connect with your audience and also provide useful information about your brand.
On Instagram, you have only a few seconds to convert someone into a follower. You can only achieve this by being clear about who you are, the products and/or services you offer, and how a user can benefit when they follow you.
A good Instagram bio explains your core business, and it speaks directly to your target audience.
Relating it as an organic Instagram growth strategy, here are some best practices to writing an engaging bio:
- Use a headline that’s appealing to your target audience. The headline is searchable, and it’s one of the greatest strategies to getting more organic followers on Instagram.
- Add your job title, niche, and/or attention grabber to gain more trustworthiness. You can also take a few minutes to beautify the body section of your bio.
- Organize and format the bio with a bullet point format and ensure to use your brand’s voice. One way to achieve this is by using a shortened and brief version of your brand’s slogan or mission statement. You can also throw in a branded hashtag and your location to add some bit of personality.
- Include an enticing CTA that persuade Instagrammers to click on your URL. To make everything more interesting, you can tease a new inventory or even throw in a discount.
- Include lines that validate your credibility. For instance, you can include lines like certified in ____ or sponsor of ____ or as seen in ____. Furthermore, try to follow this up with a direct link to your blog page, website or specific landing page.
DEVELOP A PERIODIC AND CONSISTENT POSTING SCHEDULE
If you really want to get more organic followers on Instagram, then you need to develop a consistent posting strategy and ensure that your brand remains active on Instagram.
Even if there’s no hard or fast rule about how frequently you should post on Instagram, research has shown that a brand can stay active on Instagram if it consistently posts about 1 to 2 posts daily.
But on a general note, research suggests 8 AM, 9 AM, 2 PM or 5 PM as the best times to post on Instagram.
If you really want to find out what works best for you, then it’s best to study the behavior of your audience on Instagram. That way, you’d get to know when they’re most active and also ensure that your post always appears at the top of their feeds.
HASHTAG LIKE CRAZY
This is another excellent organic Instagram growth strategy that you can use to get organic followers on Instagram.
Hashtags are one of the fundamental sorting functions for Instagram content, and when used appropriately, they can significantly increase your reach.
They also determine the position where your post will appear on Instagram (whether at the top or bottom). Hence, if you must get more organic followers in 2020, then it’s essential to always use the most relevant and correct hashtags on your Insta-posts.
One great way to increase brand awareness and get more organic followers on Instagram is by using generic hashtags. For example, during the Christmas season, you can use the #christmas hashtag. Furthermore, if you want to target people interested in fashion, then you can use the #fashion hashtag in your posts.
It’s also important to know that the performance of your post on Instagram can also be determined by the number of hashtags used in the post.
Even though Instagram allows you to add up to 30 hashtags in a single post, it’s always recommended to use hashtags that are enough to get the job done.
For instance, almost 91% of posts from some famous brands contain seven or fewer hashtags.
DEVELOP A UNIQUE INSTAGRAM STYLE
If you want to get noticed on Instagram and also attract organic followers in 2020, then you need to develop a unique and personal voice.
One way to achieve this is by creating content that aligns with your company’s goals and branding. That way, people will get to know your brand and what it stands for.
To develop a unique style on Instagram, it is important always to have consistent topics that you always post about. You can also define a unique style of language or color schemes.
The development of a unique style on Instagram isn’t something that happens overnight.
So, don’t get yourself stressed out.
Keep researching and learning about what works and develop your brand style based on what your audience love. Furthermore, you can also get ideas from other Instagram account. But then, always ensure that your content is unique and exceptional.
PARTNER WITH THE RIGHT INFLUENCERS
This is another great organic Instagram growth strategy that you can use to get more organic followers on Instagram.
Ideally, if you want to get noticed on social media platforms like Instagram, then it’s important to work with people who get things noticed.
Influencers are generally seen as people with a dedicated following, and they have what it takes to influence people’s decisions about certain products and/or services.
By teaming up with influencers, you’ll get more eyeballs (i.e., the right audience) on your brand’s offering.
As a matter of fact, a mention from a single influencer can even help you to gain thousands of organic followers.
Here are some guidelines that you can use when partnering with Instagram influencers:
BEGIN WITH MICRO-INFLUENCERS:
Micro-influencers are people with anything from 1,000 to 100,000 followers. When looking for influencers to work with, you can always reach out to these sets of people first because they have high engagement rates, and they don’t usually charge a very high amount.
GIVE THEM AN EXCLUSIVE OFFER:
Another great way to work with influencers is by offering them exclusive offers while they promote your content.
It helps to inspire people to buy because they don’t have to pay the full price. It also helps you to keep track of the influencers that are bringing in the highest ROI since they all have unique links.
INVITE INFLUENCERS TO ATTEND YOUR EVENTS:
This is a lovely way to inform more people about your event. You can use branded hashtags, and have it posted by the influencers who are coming to the event. In the long run, a lot of people are more likely to know about the event and also follow you for more updates.
GET YOUR BEST IMAGE OUT THERE
Truthfully, one of the ways to hurt your popularity on Instagram is by using low-quality or blurry images.
Instagram is a visual social media platform, and if you really want to attract more organic followers, then you need to use high-quality photos.
Not a professional photographer? Well, you don’t have to be intimidated by this tip.
The most interesting fact is that you don’t have to be a professional photographer to post high-quality and appealing images on Instagram.
Though, you can use common sense to capture high-quality images that are visually compelling.
Here are some things to take note of:
Cropping: Ensure to crop the image properly. Also, ensure that the composition of your photo is exciting.
Don’t overly use filters: it can make your image look amateurish and phony.
Light Matters: usually, photos taken with great artificial lighting or in natural light are more appealing than grainy and low-light photos.
Compliment yourself: if you’re taking snapshots of your products, ensure that it’s beautiful by capturing the most compelling views and their best angles.
Here’s a recap of what we talked about in this article titled “best organic Instagram growth strategy for 2020 and beyond”:
- Why many Instagrammers aren’t following your brand
- Instagram demographics and
- Best organic Instagram growth strategy
In the real sense, there are many ways to grow your Instagram following organically, and we’ve highlighted some of the best in this article.
If you want to get more followers, then you can apply the growth strategies contained in this article.
Remember, it’s always good to may hay while the sun is still shinning.
You don’t have to wait till January 1st, 2020, before you start planning. Now is the perfect time to plan your Instagram growth strategy for 2020 and beyond.
What are your thoughts? In your opinion, what are the best organic Instagram growth strategy for 2020 and beyond? We’ll love to hear from you. Please sound off your views in the comments section below.