Are you struggling to make sales every month, are your marketing efforts not as strong as they could be? It seems that every professional marketer has an armory of marketing tools to help increase conversions & boost sales. You should too!
Thankfully there’s a wealth of marketing tools to help you convert like a pro and set you on the road to success. Just below we are going to unveil some of our most favorite & powerful marketing tools to increase conversion & promote sales, as recommended by marketing tools directory Surges.
1. Landing pages
Conversion marketing tools like Landing pages are all too often an afterthought to campaigns. Dragging development resource away from potential new features and fixes, marketing isn’t always in the driving seat. But it doesn’t have to be that way…
Unbounce is a quick landing page builder. With 100+ high converting templates for every type of campaign, from lead generation and coming soon teasers to sales pages and product launches, and a drag and drop interface to customise them, it’s never been easier to up your conversion rate. What’s more, Unbounce has in-built AI to test and optimise every last response out of your website.
Many of the all-in-one digital marketing tools, such as MailChimp and HubSpot, now include landing page builders as part of their feature list, so there really is nothing stopping you. The added benefit of these is that responders are feeding directly into your CRM where the conversation can continue. What’s more, unlimited landing pages are often included in the free subscription tier.
2. Social proof
Savvy customers can see straight through sales spiel, heading straight to independent review sites or social media for honest recommendations.
One way to leverage social proof on your own site is with Fomo. This app turns real visitor actions and buyer behaviour into pop-up notifications for all to see. So newsletter subscriptions, product purchases, lead magnet downloads and the like can all be repurposed to boost your conversion.
Fomo certainly isn’t the only tool, but it is the original. Plenty of copycats are out there, however they often use make believe data to form their notifications (e.g. ’25 people are currently viewing this deal’) and tick visitors. Not cool.
3. Hijack social links
Big social followings don’t always convert to big business. One way to make sure every post works harder is to insert lead capture banners into any third-party articles you share. Services such as Lasi or Sniply are on hand to help.
This neat trick lets you add your brand to any article and your own call-to-action too. You can even go a step further and collect and manage email subscribers directly from third party content. Never lose another lead again!
Be open 24/7 by employing a chatbot on your site. Pop-up messengers, such as Messagely, Intercom and Drift, serve visitors in real time and in context to the page they’re on. They’re a great way to create a great first impression, with friendly, prompt service and can answer any questions getting in the way of a sale. Website messengers can also qualify leads, help customers self-serve and automate the manual workflows holding back your sales team.
The biggest benefit of all? I’ve found the welcome message spark conversations that will otherwise probably not have happened, giving you every chance of turning a brief encounter into a long-term customer.
For all its positives, a real blind spot of Google Analytics is visitor intent.
Conversion Marketing Tools such as Hotjar and Crazy Egg help you to build a better understanding of your website users’ behaviour with heatmaps and session recordings.
See what people actually do (and struggle to do) on your website to continuously improve the user experience and, ultimately, nudge them towards your goal.
Where heatmap tools really come into their own is when combined with user feedback. Both Hotjar and Crazy Egg offer this as an add-on, shedding light on the reasons why visitors behave the way they do and what you need to do to fix it.
6. Cart abandonment
Abandoned shopping carts account for a whopping $4.6 trillion in lost eCommerce revenue each year. This is amplified further when you consider the cost of getting them there in the first place!
Tools such as Yieldify can work wonders when it comes to reclaiming that business, with exit intent overlays and remarketing messages. The former is pretty widespread these days, surfacing a timed overlay when users are showing exit behaviour. It normally carries a message that encourages them to stay or offers a discount if they proceed with their purchase.
When you consider that 3 out of every 4 visitors fail to convert on an e-commerce site, even small percentage gains can make or break a sales quarter.
Remarketing normally comes in a few forms: SMS messages, emails, ads and in-app prompts. Yieldify tackles the first three and have templates galore for data capture overlays should a potential customer be using guest checkout. With people 10 times more likely to click on a retargeting communication or ad, there are easy wins to be had here too.
7. Improve your pagespeed
Every millisecond counts when it comes to loading your website. If it takes too long potential visitors will simply take their business elsewhere, particularly if on a mobile phone. Make sure your website is optimised for technical SEO and user experience with tools such as SEMrush, Ahrefs and good old Google Pagespeed.
All offer free tools to analyse your website’s load time and on-page performance, coupled with recommendations to make it faster.
So, there you have it: 7 key types of marketing tools you can count on to improve your conversion rate. No one of these is an island and any marketer worth their salt should be combining various tools and techniques to make sure their website works as hard as it should be. Looking for an all-in-one business marketing tool? You’ll need to check out Metigy.
Stuart Goulden runs Like No Other, a future-focussed agency in the UK, using marketing tools and a nimble network of fellow creatives, developers and dreamers to do more with less. In his own time, he also shares these secrets with other marketers with Surges.