Searching for the Best Instagram Business Tips to help you succeed? Don’t worry we’ve got you covered with these proven tips just below!
With more than 1 billion users and 50+ billion images shared, Instagram is a popular social media platform for everyone – consumers, influencers, marketers. Instagram has become a birthplace for so many businesses & brands. This platform has an advertising reach of more than 1.16 billion people, with 90% of Instagram users following at least one business.
Posting high-quality content is an excellent business tip since it helps you stand out and build an engaged follower base. But establishing a presence and building a valuable audience engagement is more than just uploading photos and videos without a plan. That’s why we’ve compiled top10 Instagram business tips for 2021, which will help you stay relevant and reap many benefits this platform has to offer.
Top 10 Instagram Business Tips You Need to Know
1. Create an Instagram Business Profile
A great Instagram business tip is to switch your current profile to a business account. With a business account, your followers can click on your contact button to reach you right from your Instagram page like they would from your website.
You’ll also have the ability to add links to your Instagram Stories, create promoted posts, and your industry will show on your profile. A business account also allows you to create and run Instagram ads using Facebook’s advertising tools, and access the Instagram analytics tool, insights for stats about your posts’ reach and impressions.
Bonus tip: make sure the “Private Account” is turned off; after all, you want to be visible to your potential followers.
2. Use Instagram Free Tools
An excellent tip for you to succeed on Instagram is to use the free business tools the platform offers. With Insights, you can track your metrics and understand your audience better. You can view statistics like engagement data and a breakdown of your followers’ demographics, including information on their gender, location, age, and most active hours.
Our business tip is to use these free tools to understand how your followers interact with your content so you can adjust your content to boost engagement.
3. Use a Recognizable Profile Image & Write an Informative Bio
When users visit your Instagram profile, they need to be able to recognize it instantly. A great business tip is to use your business logo, logo mark (the logo minus any words), or a mascot. Another valuable tip is that it’s also imperative to create an excellent first impression, and the best way to do that is to have an exceptional bio & Instagram Feed theme.
Some top home business tips for creating your Instagram profile:
- It should convey what your business does or what it offers
- It should be easily scalable
- Add target keywords to make it easily searchable
Bonus tip: consider seasonal trends like Pride Month, and don’t be afraid to temporarily alter your image to honor the monthly theme.
4. Business Tip: Use a Link on Your Bio
Given the inability to post links in posts, our tip is to include an external link on your bio. But rather than inserting your website’s homepage URL, you can use this link to help further your business goals. Here’re some valuable business tips for small business owners on how to use a bio link:
- Optimize your bio link to direct traffic to your homepage or high-value landing pages
- Update your link to direct traffic to your latest content pieces
These tips can help you optimize your Instagram bio link, and in turn, transform your profile into a powerful traffic driver for your business.
5. Experiment with Instagram Ads
Running Instagram ads is a valuable tip for any business. For the past year, Instagram has been working with brands to optimize its advertising platform, and the results are amazing. The Nielsen Brand research shows that ad recall from Instagram sponsored posts was 2.8x higher than Nielsen’s regular online advertising.
Our business tip is to use Instagram ads to tell a deeper story about your brand and provide a link for users to learn more. Take advantage of Instagram’s deep integration with Facebook to reach Instagram users based on interests and demographics, and information you already have about your customers. Bonus tip: the easiest way to run ads is by promoting posts you’ve shared on Instagram.
6. Post Product Teasers
Regular advertisements can annoy your followers. However, posting product teaser posts is an excellent business tip since they are an easy way to create excitement about your products without being aggressive. The best Instagram business tip about product teasers is to use gentle messaging to nudge your followers gently. If you’re too pushy, followers will drop you.
When you don’t push your followers into buying your products using product teasers, they’re more likely to buy or engage with your post through comments, likes, or shares. Our bonus business tip is to offer your followers a discount while showing photos of some of the available items.
7. Make the Most of Instagram Stories
Using Instagram Stories makes for an excellent business tip for beginners and veterans alike since it’s the best way to create leads. They are different from standard posts in that they appear in a slideshow design and don’t appear on the news feed. While they can only stay up for 24 hours, our business tip is to save them on any device for later use.
Here are our new business tips on how to effectively use Instagram Stories:
- Provide value: Give your viewers valuable information or link to useful resources
- Use a consistent brand identity: Align your Stories with your brand voice and aesthetic
- Tell a story: Your Stories should have a message and use multiple short scenes to convey your message in the first 3 seconds
- Use a call to action: Instead of relying on Instagram’s swipe-up overlays for outside links, use text to tell your followers why they should swipe
8. Leverage Hashtags
Having a Strong Instagram Hashtag Strategy is the best business marketing tip as it allows users to find you easier. Using hashtags, people can discover new content and accounts to follow. Research shows that posts with more than 10 hashtags get more engagement.
A business tip on how to use hashtags is to create a brand-specific hashtag. This is a hashtag that’s unique to your business and can be simple as your tagline, company name, or the name of your products or campaigns. When you use a branded hashtag, you’re pointing a spotlight on a specific content piece and encouraging others to join in on the conversation.
9. Create Eye-Catching Content
Instagram is a visual medium, so our tip is to ensure your content needs to look great. While you don’t have to use professional photography equipment, our business tip is to make sure your videos and photos need to be well-composed, sharp, focused, and well-lit.
Our tips for images other than photos, such as animations or infographics, make sure they’re eye-catching, clear, and easy-to-read. Ensure your content tells a story as this will get viewers excited and engaged. A bonus business tip is to focus on creating content that’s worthy of a share.
10. Go Live Often
Using Instagram Live is a great business tip, as it’s the perfect way to connect with your followers in a real-time way. The interaction is what pulls people in and interests them in learning more about your brand. Using Instagram live will give you more visibility since live stories are placed in front of regular stories.
Business tips for using Instagram Live effectively:
- Talk to a client
- Host a Q&A
- Collaborate with an industry influencer or expert using the “Add a Guest” option to go live together
- Interview a team member
- Share a tutorial or host a workshop
- Offer a live behind-the-scenes look at an event
Instagram is a powerful and affordable way for businesses to increase their brand awareness, reach new customers, and stay connected with existing ones and boost their sales. These business tips for Instagram will help you create a more robust marketing strategy. You can incorporate these tips into and watch your business generate more engagement, leads, and sales. Do you have other Instagram business tips that have worked for you? Please share your tips in the comments.
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Ellen Royce is an experienced marketer, copywriter, and entrepreneur. Having started several small businesses online, she knows the importance of effective content marketing in building companies.