Social media is valuable for any business, regardless of the size. Social media marketing tools help a business in connecting with its customers and raising brand awareness, while also impacting sales. If you want to increase and strengthen your consumer base, here is a list of social media tools that you can use:

10 Social Media Marketing Tools to Improve Social Strategy

social media marketing tools

1. Biteable

Visual content generates engagement thrice as much plain text. With Biteable, users can create short videos that are informative as well as engaging. These can be shared on multiple social media platforms which, in turn, will increase brand exposure. It offers a wide variety of free templates, music, and scenes that can be used to make the video aesthetically pleasing and engaging. It is one of those social media content tools that are beginner-friendly when it comes to creating videos on a budget; especially one of studio-level quality. Talking of beginner-friendly apps, if you want to create quality content, you can always use EssayWritingService, which is a custom writing service. You can always use some help with the content while you are using Biteable to create videos. 

2. Hootsuite

Businesses today must look beyond what is trending and build intelligence in their social media strategies. Hootsuite does this for you by letting you manage multiple social media channels at the same time, which makes it perfect for businesses that have a broad consumer base. It is one of the most efficient social media tools for beginners as it helps users to access multiple social media platforms with a single click. Users can also get analytical reports that give a summary of user engagement. The website offers a free plan which allows the user to integrate up to three accounts and thirty posts at the same time. In this way, the user can get analytical reports that give them a summary of their user engagements. This tool integrates with Facebook, Twitter, Instagram YouTube, and google+. An online help center is available to users in order to help guide beginners if they have any questions. 

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3. Buzzsumo

Buzzsumo is a social media research tool that is crucial for marketing. It is vital to keep a check on your competitors as it will always help you in staying one step ahead of them. This tool also helps you in analyzing and tracking your performance. You can also identify the individuals who are actively talking about the brands. The trending topics can be identified too. You can then conduct thorough research on those areas and create more customer-centric content.

4. Missinglttr

Designing and scheduling posts is a time-consuming process. Missinglttr makes it easier for beginners by taking up a chunk of work. You can now focus on writing lengthy blog posts, and  Missinglttr will turn them into social media campaigns. It has a wide range of templates for content creation that the user can select. We also have a solution for the lengthy blog posts! You can use Edu Jungles where you can get professional writing done in no time and that too at a minimal cost. 

social media marketing tools

5. Bitly

Social media marketers must ensure their presence on multiple platforms. Long, wordy URLs might not grab the attention of users besides being difficult to share, and they might not even remember them. Enters “Bitly”! It is a URL shortening website that turns long wordy URLs into tidier ones. However, Bitly is more than just a link shortener. It also helps users to track and compile click data which is very important when it comes to analyzing campaign performance and success. 

6. Klout

Being a social media marketer, you should not just focus on creating and sharing content but also on how you are performing or what the outcomes of the campaign are. Klout measured social media influence on a scale of one to hundred by the help of social activity and multiple algorithms. Users of this tool were continuously updated about the trends, and they were able to adjust their campaigns according to them. 

social media marketing tools

7. TweetDeck

If you are a marketer in the 21st century, then social media listening is something that you cannot miss! You do not have to worry as TweetDeck is here to help you. It is a dashboard tool that is owned by Twitter. It is similar to Hootsuite; however, this tool is entirely dedicated to twitter. It will help you in managing multiple timelines and will help in keeping track of twitter tweets, searches, lists and hashtags. It is one of the most accessible tools on the market to use for social media listening as it is essential to be involved. 

Bonus tools

Here are some bonus tools for you that will help you in social media listening and in making sense of online discourse:

8. Netlytic

It is a cloud-based tool that will help you in analyzing tweets, youtube comments, RSS feeds, text files and Reddit data. It can perform both textual and network analysis to provide a better understanding of online engagement. In the case of twitter data, it can help identify influencers, which, in turn, can help a brand contact the right person to promote their products, services, and brand image to the key demographics. 

social media marketing tools

9. Voyant

If you want a thorough analysis of tweets related to a hashtag, then Voyant is the tool that you are looking for! It shows you a detailed analysis of tweets, which includes cirrus word clouds, word correlations, and other details. 

10. Sentistrength

As a marketer, you need to know the overall sentiment of the audience. For this, you can use Sentistrength that can analyze short texts such as tweets to give you a graph of overall sentiments.  It can analyze up to 16,000 texts and that too at zero cost! You can have an edge over your competitors by analyzing sentiments related to their brand.  

 

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