Social media changed the landscape of marketing. Long gone are the days where newspapers, TV ads, and billboards were the way of promotion and advertisement. Today the majority of the population uses social media for everything.
Social media started as a tool for communication between family and friends, but quickly developed throughout the years to be as we know it today. You can interact with businesses directly, sell and buy items, and seek any kind of services you want. Businesses were quick to exploit this opportunity and that was when the world of marketing has changed forever.
10 Ways Social Media Affected Marketing
1. Businesses Have Direct Contact With Customers
The most significant impact of social media is the way it created an open portal for communication between brands and consumers. No one uses a middleman in this day and age anymore; the business has become as close as opening an application and sending a message, or just leaving a comment. As a result, businesses have built a tighter connection with their consumers, more than any time before. They can directly assist them with their choices, explain their services clearly, and provide the best service they can afford. They’ve become in control of how they represent their brand and market it.
2. Brands Have Become More Personalized
There was a time when brands were merely a slogan, logo, and the services provided. That time has long passed. Today the direct interaction with customers has given businesses a personalized experience. Customers interact with brands the same way they interact with their friends and families over different social media platforms, making the brand feel familiar and personal to them. This improves the relationship between them.
3. You Get The Power Of Data
As customers keep engaging with your brand online, they provide you with valuable information. Social media has completely transformed marketing strategies based on the data acquired from the campaigns and their analytics. Instead of throwing campaigns out into the open air, you get to create specific goals and achieve each one of them, and that’s all thanks to the data you can get from social media. You can now target your audience based on their interests, age groups, education, or geographic backgrounds — or any other way of segmentation. You have access to all the analytical tools to help maximize the efficiency of your campaigns, both before and during their run.
4. Automation Has Made The Job More Efficient
Social media empowers businesses in many ways, one of the most significant is its automation features. You’re now able to create the content of a campaign for a whole month on Facebook and schedule it to be posted at the timing of your choice without having to publish it manually. You can benefit greatly from using the best Instagram bot to work as your personal assistant. The bot will help you with your marketing goals, keeping your engagement active as it leaves comments, replies to comments, and likes the profiles and comments of relevant users.
By doing so, you’re expanding your brand and attracting new followers without having to do all of the work yourself. Not only are you scaling your business, but you’re also maximizing the efficiency of your efforts.
5. You Pay More To Reach More
On the other hand, social media platforms are constantly shifting toward paid advertising. With the latest algorithms, the visibility of organic content has decreased even more. This leaves businesses with no choice but to increase their advertising budget to expand their reach — or even just reach their current followers.
6. You Get Real-Time Feedback
Instead of walking blindly through your campaigns, there’s another valuable way that social media helps you track progress, other than data from analytics. This comes through the real-time feedback you get from your followers. Once you start a campaign, launch an event, or execute your strategies, you’ll be sure to get instant feedback for your followers about what they think of your efforts. By using this feedback you’ll be able to optimize your efforts.
7. Social Media Empowers The Audience
The ability to give feedback has quickly given the audience an important realization; they are in power. The simplest thing they can do if they were provided with poor service or experience is to leave a negative review. There’s nothing like low ratings and negative reviews to harm your online presence. The opposite also holds true; a satisfied customer who leaves a positive review will do wonders for the credibility and trustworthiness of your brand.
8. Online Marketing Has Become Integrated With Online Sales
Marketing has always had one main goal: increase sales. Whether it serves this purpose directly or indirectly, improved sales have always been the end goal. Thanks to social media and its various tools, you can get a very clear image of how your marketing efforts impact the sales process, enabling you to optimize your operations for maximum benefits.
9. Social Media Has Changed Content Creation
Content is no longer written to serve the brand. Content is now created to show the brand can serve people, and that’s a huge difference. By studying and predicting the trends on social media, brands try to exploit the opportunity to go viral. The content creation process is no longer limited to brainstorming the brand campaign for launching new products or services. The best content is created with the reader in mind, and everything comes second to that.
10. Creating Written Content Is Not Enough Anymore
In this digital world, the process of content creation has expanded to include all kinds of content. To ensure your success you’ll need to include videos, graphic designs, pictures, and GIFs while creating an attractive and valuable copy that sells.
After spreading to the world of marketing, social media has changed the scene for both businesses and users alike. Today the connection between company and consumer is stronger and more accessible than ever before. Customers have been empowered and make sure that their voice is heard. At the same time, businesses are listening very closely to their customers while working in the backend to analyze their data and maximize the efficiency of their campaigns. As a result, every step of the marketing process has been affected by the impact of social media to the benefit of both sides.