By now all of the business owners have realized the importance of SEO. Every business wants to get on top of the SERPs to improve their visibility on the Search Engine Result Pages. Search Engine Optimization is basically a set of practice helps in driving organic traffic towards the online platforms. The keyword “organic traffic” means that you do not have to spend millions of bucks on Pay-per-click campaigns to drive traffic towards your platform.
A great rush of traffic is directly proportional to better conversions and more dollar bills raining over you. My experience clearly showed that most of the marketers and entrepreneurs mistaken themselves to be familiar with the ins and outs of Search engine optimization. But they are only fooling themselves. Fortunately, in this era of developed technology and the internet, no information is hidden anymore. Now all of us can master anything by finding valuable resources online by utilizing our internet connection. As far as SEO is concerned we have specially developed this article to introduce you all with the most trusted online platforms which provide the most authenticated information about Digital marketing and SEO in particular.
Looking for SEO Certifications?
Now that we all have a clear picture of the importance of SEO. It’s the right time to see from where we can be a certified SEO professional. Internet holds several free and paid courses. Few of them are specifically designed for beginners to deliver basic information whereas few touch the core technicalities of SEO to equip a person with everything that forms a good SEO professional. Regardless of what level of SEO courses you are seeking, I know there will be a suitable option for you on the list.
It isn’t possible for a digital marketer to be not familiar with SEMrush. It is one of the biggest players in the industry. SEMrushh is providing services since 2018, before the boom of SEO. It basically started by proving an SEO browser extension and tool which we all commonly use. However, they soon jumped into the SaaS business model and are continuously thriving into it.
SEMrush Academy right now has around 20 courses solely related to SEO techniques covering topics:
- Link Building
- SEO auditing
- On-page SEO
- Off-page SEO
- Basic SEO
- Keyword researching
- Competitive Analysis
All these courses and their exams range from a few minutes to hours. They deliver information through creative lessons and video tutorial lessons. SEMrush is also offering several certifications that are provided after online tests. It also offers several courses on SMM, affiliate marketing, PPC and content marketing.
Theblueprint has 13 SEO pieces of training available. Among which four are free. The courses are specifically designed for professionals that is why they are a little pricier compared to other platforms.
Their SEO pieces of training are mostly around:
- SEO methods to generate sales for agencies
- On and off-page SEO
- SEO auditing
- Everything related to link-building, competitive analysis, and keyword researching
- Technical SEO
- Project management
Hubspot is a major player in the industry of digital marketing. They are known for quality marketing and sales CRM software for businesses. In spite of their strong reputation and valuable blog, they also have developed an academy that offers several educational tools over various topics. One of them is SEO.
Though Hubspot doesn’t have a great range of courses on SEO. There is this one course that covers almost every major component of SEO. This course is a complete and thorough guide for the beginners and mediocre SEOs. The best thing about this course is that it’s a free course from a leading company in the industry. The course is comprised of:
- 21 video presentations
- 3 quizzes for self-assessment
- And four lessons which cover the following topics of SEO
- Finding a suitable SEO strategy that fits your business best
- Forming implementing effective backlink strategy
- Effective SEO for a blog
- Guest blogging and article submissions
Best Compact Guides for SEO:
If you don’t want to opt for a professional paid course for SEO, then there are several amazing free guides available over the internet you can educate yourself from. However, courses mostly provide more of the actionable training and do provide evidence of completion for professional flourishing.
Moz- Beginner’s Guide to SEO:
Moz has become a reputable brand of the SEO industry within no time. They are specialized in providing quality SEO and data tools for every size of the online business. So, it is safe to say that Moz beginner’s guide to SEO is pretty much the best guide available on the internet for the newbies.
The guide contains eight chapters that make skimming easier for the user. Here are the topics the guide covers.
- Search engine’s working
- Keyword researching
- On-site SEO
- Off-site SEO
- Link building
- Tracking the set SEO metrics
Search Optimization Starter Guide by Google:
Well, this guide is straight from the horse’s mouth, in this case, Google is the horse. SEO revolves around Google algorithms and updates. The whole strategy of it is developed keeping in view the search engine requirements. So, the Search Optimization starter guide should be the first priority of every individual interested in equipping themselves with SEO knowledge.
This particular guide discusses:
- How can google find your content for the search results
- How to inform Google which page of your website is to be crawled and which shouldn’t be crawled.
- How to make Google Algorithms understand your content
- Managing the appearance of your platform on SERPs
- Organizing the site’s architecture
- Optimization of content
- Optimization of images
- Mobile-friendliness of website
- How to promote your website
- Analysis of user behavior and their search pattern
The Internet contains a great load of information within it. But this information requires to be explored and probed. In order to perform effective research one require a great internet connection. Well, I have faith in Spectrum internet service. If you want to try their connection yourself, click here. They have the most economical packages coupled with high speeds and reliability.