Last Updated: March 8th, 2020
Hey there. Have you ever thought about how to cross-post from Facebook to Instagram?
If yes, then you’re in the right place.
In this article, we’ll show you how to cross-post from Facebook to Instagram.
Afterward, you would have an idea of what cross-posting entails, benefits of cross-posting, and how to post on Instagram and Facebook at the same time.
We’ll like to start this piece with a question: why do you think businesses should cross-post on Facebook and Instagram?
While you try to answer that question, we’ll like to begin by stating that social media has transformed into a vital tool for running a marketing campaign, promoting websites, getting out your fresh blog post, providing customer support and much more.
A lot of people today don’t understand how to cross-post on channels like Facebook and Instagram.
If not correctly handled, this ignorance might eventually lead to a loss of customer loyalty and brand reputation.
This article will help you to understand what cross-posting means, its benefits, and how to effectively cross-post from Facebook to Instagram.
Let’s dive deep.
WHAT IS CROSS-POSTING?
In simple terms, cross-posting is the practice of creating valuable content and posting it across different social media platforms.
For example, you could write a blog and post it on many social media platforms like Twitter, Facebook, and Instagram.
Lately, cross-posting has been gaining popularity: many thanks to the increase in the number of social media platforms and their capabilities.
Cross-posting gives brands the ability to access different audiences on social media and maximize the visibility of their content.
By adopting a cross-posting strategy, brands can share their content and reach out to users on each of their social media accounts without having to go through the stress of recreating similar content.
BENEFITS OF CROSS-POSTING
Ideally, cross-posting makes it very easy for brands to remain active on social media.
Such active accounts tend to be more popular because social media users enjoy receiving constant updates and content, especially from well-known brands.
Hence, a lack of social activity might eventually lead to a decline in subscriber rate and loss of engagement.
Cross-posting on social media allows you to use a single content across many different platforms. Thus, keeping your social media account healthy and active.
In the long-term, cross-posting will help a brand to retain its existing audience, broaden their reach, and attract a new audience.
Here are some benefits of cross-posting:
Greater Exposure for Your Content:
Most social media users today have a very strong preference for specific platforms. For instance, a user might log into Facebook and Instagram every day but rarely use Twitter or LinkedIn.
Well, you can only reach out to these types of users by posting your content across different social media platforms.
After all, what’s the essence of spending time to write an excellent blog if it’s only going to be read by a few people.
It Saves Time:
If you’re a manager of a small business or a busy entrepreneur, you probably have a lot of things on your plate.
Also, you might not have the time to write exceptional content that precisely targets different social media platforms.
Cross-posting allows you to write a single post and push it to different social media platforms in a short time.
Instead of creating about four to five mediocre content that is designed for several platforms, you can save more time by creating just a single piece of exceptional content and using it on different platforms.
More Followers, More Connection and More User Engagement:
This is another benefit of cross-posting. Just like we stated earlier, active social media accounts are more likely to gain more followers and grow rapidly.
If you regularly post content on all platforms, you’ll get to drive more traffic, grow your online presence, and reach out to more people.
It’s now time to show you how to cross-post from your Facebook page to your Instagram account.
CROSS-POSTING FROM YOUR FACEBOOK PAGE TO INSTAGRAM
Ever since Facebook acquired Instagram, they’ve been coming up with innovative and better ways to integrate both platforms.
The latest development is the launching of the cross-post feature- which allows users to share content from Facebook to Instagram.
Even though the option hasn’t been rolled out in a massive scale yet, some Facebook business pages can now share an image post to Instagram.
A lot of marketers are very excited about this feature addition – which will come in handy for a lot of businesses.
The next question that is likely to pop up in your mind is: how then do I cross-post to IG from Facebook? How do I take advantage of this feature addition?
Well, here’s a step-by-step guide on how to cross-post from Facebook to Instagram.
FIRST STEP: CONNECT YOUR INSTAGRAM ACCOUNT WITH YOUR FACEBOOK PAGE
The very first step to cross-posting from Facebook to Instagram is to link your Facebook page with your IG account.
Here’s how to do it.
- Navigate to your Facebook page and select the “settings” option that’s located at the top of the page
- From the left navigation page, select the “Instagram” option
- Afterward, click on the “log in” option to connect your Instagram account
- Now, your Instagram account will be linked to your Facebook page.
SECOND STEP: CREATE AN IMAGE POST ON YOUR FACEBOOK PAGE
The next thing to do after linking your Instagram account to your Facebook page is to create an image post.
To get started, you need to write your post content and then upload your visual.
When writing your post content, you’ll need to include a single photo because, without it, you cannot cross-post to Instagram.
Also, it’s very good to upload images that are relevant for your post. So that when people view it on Instagram, they’ll be able to understand the message you’re passing across.
In terms of image size and aspect ratio, there are no specific restrictions to the photo size that you can upload to IG. Instagram supports horizontal, vertical, and square images, you can upload pictures of any orientation.
Though, IG won’t support vertical photos that are taller than 4:3 ratio. Peradventure you upload any image whose dimension is taller than 4:3, the photo will be cropped on Instagram.
It’s also good to ensure that Instagram and Facebook post has the same caption. Additionally, you can include hashtags while writing the Facebook post.
Here are 3 ways to achieve this:
- Include the hashtags when writing the Facebook post
- Add the hashtags as a comment after uploading your Instagram post
- Add the hashtags to the Instagram post caption after uploading it on Instagram. You can do this by editing the post.
THIRD STEP: PUBLISH THE POST ON INSTAGRAM AND FACEBOOK
After you’ve finished creating the post, the next step is to publish the post on Instagram and Facebook simultaneously.
To enable Instagram sharing, you need to click and select the “Instagram option” from the “posting option.” Afterward, you can log in to your Instagram account with your username and password.
Once you’ve connected your Instagram account, you can check the “cross-post on Instagram” option – as shown below. That way, you can easily cross-post from Facebook to Instagram.
Once you’ve logged into Instagram on your computer, you wouldn’t need to log in again whenever you want to cross-post to Instagram from the same Facebook page.
In such cases, you just need to select the “cross-post to Instagram” option, and your Image post will be concurrently posted to Instagram as well.
To effectively utilize the cross-posting feature on Instagram, you need to select the post your content using the “POST NOW” option.
Otherwise, you won’t be able to cross-post to Instagram.
If you try to schedule the Facebook post by selecting the “POST LATER” option, then you’ll not be able to cross-post to Instagram.
It’s also worth noting that you won’t be able to cross-post on Instagram accounts that have two-factor authentication enabled.
Therefore, if you must cross-post from Facebook to Instagram, you need to ensure that two-factor authentication is disabled from your Instagram account.
Once you’ve published the Facebook post, you can check your Instagram account to confirm that it’s now shared live on your Instagram profile.
Anyone who follows you on IG can then be able to see the post on their feeds.
SOME THINGS TO KEEP IN MIND
Just as we stated earlier on, the cross-posting feature hasn’t been rolled out in a massive scale yet.
Facebook is testing out the feature, and it still has the following limitations:
- The cross-posting option presently supports only single-image posts. It does not apply to multi-image posts and stories
- The cross-posting feature is only applicable to Facebook business pages. Currently, it can’t be accessed by personal Facebook accounts
- If you want to cross-post from Facebook to Instagram, then you need to disable two-factor authentication from your IG account
- Presently, the cross-posting option is only available for desktop. It cannot be accessed from a Facebook mobile application
- The cross-posting feature is only applicable when you select the “post now” option. If you choose the “post later” option, then it’ll no longer be available.
It’s important to always keep the limitations and restrictions in mind whenever you want to cross-post from Facebook to Instagram.
OTHER WAYS TO CROSS-POST FROM FACEBOOK TO INSTAGRAM
Even before the invent on Facebook’s cross-posting functionality, people have been posting from Facebook to Instagram.
Want to know how?
Well, many people make use of social media scheduling and posting tools like Hootsuite and Buffer. These tools are like Facebook’s cross-posting feature, and they allow you to post to Instagram and Facebook simultaneously.
One great benefit of using such tools is that you can tailor and schedule your post (for Facebook and Instagram) in advance. That way, your post will be automatically uploaded on the specified platforms at the designated time.
IFTTT is another great tool that you can use to cross-post from Facebook to Instagram.
IFTT (which is translated as If This Then That) allows you to create applets which activate an action as a result of another action.
You can easily use IFTT to create an applet that shares Facebook image posts to IG. That way, anytime you upload an image post on Facebook, it’ll be automatically posted to Instagram.
Furthermore, you can use all the tools mentioned above to manage all your social media content.
Here’s a recap of what we covered in this article.
In this article, we talked about what cross-posting entails and the benefits of cross-posting. Afterward, we talked about how to cross-post from Facebook to Instagram.
We wrapped up the article by listing out things to consider whenever you want to cross-post and other ways to cross-post from Facebook to Instagram.
With the launch of Facebook’s cross-posting features, marketers are now getting excited about the possibilities of reaching out to a larger number of people in a short time and without having to do much.
The cross-posting feature will help marketers to minimize their work and time by posting on Facebook and Instagram at the same time.
There’s no denying the fact that when the feature is entirely made available, a lot of people will benefit from it.
What are your thoughts? Are you privileged to use Facebook’s cross-posting feature? Have you ever used any other cross-posting tool before? Please share your opinions in the comment section below.