Have you ever been in a group where people just couldn’t stop talking about this one product, or post?
Well if you have (most of us have had this experience), did it create this feeling of interest? So many people are talking about it, and you would like to know what the buzz is all about, right?
So today, we’re going to use this type of curiosity and even some more benefits of creating a community to get your website more and constant traffic.
Why should I create a community?
As research concluded, nearly two-thirds of the consumers said that trust is one of their main influences in the process of buying. Due to the high percentage, it’s almost impossible to neglect! So how are we going to win their trust and how will this affect my traffic?
There are some methods that we will not discuss, i.e. trust seals because they won’t offer you more traffic simply better conversions. However, there are methods to increase traffic and trust. This method is creating a strong community around your brand, products, or service.
3 Reasons Your Traffic Will Increase
So why does this result in more traffic?
- Think about that feeling of curiosity I’ve described above, people don’t want to be left out of communities. Therefore, there are more curious and open to products if they see individuals like them all in a group together.
- You’re able to create a strong relationship with customers (if you are active in your community). This will significantly increase the chance of them telling their friends and family about your website, which will lead to more quality traffic.
- Building a better experience for your customers. When you have a community the value doesn’t end the moment someone clicks the buy button, neither will it end after receiving the item. If you offer excellent services or products, customers will actively talk about your brand/business. Customers will even leave reviews on your social feeds, post pictures of them using the product, and so much more.
So what’s important when starting a community?
Every store should have a community around it, whether it is a Facebook group, Instagram page, a Reddit topic (for the hipsters among us), or a Snapchat group there needs to be a place where customers can share their purchase and feedback. Creating such a group is vital to the success of stores and blogs, as it leads to engagement through word of mouth and social media.
But there are a few important things to keep in mind when starting a community. Of course, you should consider which platform would perform best; this is done best by posting in existing communities and monitoring which platforms aren’t generating engagement.
So after you’ve decided which platforms to exclude. You should keep in mind that even though you represent a business with this community. You should approach this as you and your brand. Don’t try to sell, try to build a connection with the people in the community. So they will buy because they like you or your store, and not because you’ve sent them 15 Direct Messages.
Step by step instructions to Promote your community
To promote your very own local community, you should go along with other people who, thusly, will share yours. Consider it social stages for bloggers to discover, connect, and share with one another. It’s an incredible method to drive traffic without worrying about all the changing SEO rules.
In addition, you can gain so much from different bloggers all the while. You’ll have the option to get more backlinks along these lines and rank higher gratitude to the help of different bloggers. They are appearing to be identical from you so make sure to give back where its due where it bodes well. A few models incorporate BlogEngage, Blogging.org, DoSplash, and InBound.
Social Bookmarking Sites
Next, agree to accept social bookmarking sites, which enable clients to store and share Internet bookmarks. This ordinarily includes destinations where you can compose and sort different pages and locales of intrigue. Social bookmarking locales incorporate CiteULike, Digg, Reddit, Pinterest, Google Bookmarks, and others.
You’ll have to make a record on these locales and afterward begin including your posts so they can be imparted to other people.
You don’t generally need to produce a new substance to draw in rush hour gridlock. At times, it reuses your current substance by syndicating it on different sites. There are various destinations that acknowledge recently distributed substance, including LinkedIn or Medium. You’ll likewise have the option to discover industry-explicit syndication destinations with a snappy web index question. When you do syndicate content, incorporate connections back to your blog and offer the news that you have other extraordinary substance situated there.
With regards to other significant web journals, be dynamic. That implies remarking on others’ blog entries and including a connection to an important blog entry on your webpage that approves your feeling. You can likewise fill in as a visitor blogger on different online journals. In return, you can list a short bio that highlights a connection to your very own blog. This urges those perusers to come read more from you.
Spread the word!
You’ve set up your community platform, whether it is a forum, a comment section or a Facebook group, but nobody’s in it yet. Now it’s time to spread the word! Use social media, forums, email or put a link on your site and get some attention for the community. Once the engagement starts to rise, the group will begin growing organically and so will your traffic.
If you would like to know more about How To Increase Traffic, I would suggest you read the previous posts in the series:
I hope you’ve enjoyed this weeks article and if something is still unclear be sure to tell me in the comment section below.