Instagram Direct Messages (or DM’s) are a standout amongst the most underused features on Instagram. They’ve been there the whole time but you’ve probably never thought about how you could use them to grow your business?

DM’s give you a chance to send private messages, pictures, and recordings to anyone on Instagram.
You can even create groups of up to 15 people! Since
they’ve always been there, this can mean they’re often overlooked as a great tool in your Instagram marketing – but here’s why you shouldn’t discount them.

This direct line of communication is extremely powerful for creating long-lasting connections between followers. In addition, the ability to network with influencers is made possible with Direct Message. In this article, we will dive into Instagram’s Secret Weapon and how to use Direct Messaging for Network Marketing.

How to Use DM’s to Increase Your Connections

What is possibly one of the most essential parts about growing an Instagram Page? Follower Engagement! of course! Without engagement and active followers, an Instagram account with even a million followers would be totally useless.

The major goal of building an Instagram page is to create a community of like-minded individuals that share and engage. Take out the engagement and activity and all you have is numbers on a screen, useless right?

Well, what if you could increase your engagement, trust, and brand personality with a simple message?

Think about it, have you ever received a message from an account just after following them? If you have then you probably felt kind of important. Thinking “Hey, this individual took the time to reach out and thank me for following them”. This thought process is what builds a brands personality. It shows a level of care that not many accounts, even influencers are not taking advantage of.

A simple message like the one below not only increase a brands personality and trust but opens a line of communication between the account owner and follower.

Instagram's Direct Message

It is these types of messages that create long-lasting connections. When you put in the time and effort to show your level of care for each of your followers, they will do the same. It is this type of communication that Direct Messages are lacking. Take just 10 minutes out of your day to message your new followers. Start creating connections, you never know who is on the other side of the screen.

1. Respond To Instagram Stories

Instagram stories are regularly used to share what’s happening behind the scenes, and one of the fastest ways to build a relationship with someone is to let them know that 1) you care about them, and 2) you take notice of what they’re doing.

Instagram is about creating connections and reacting to a story with Instagram direct messages is one of the quickest and most effortless approaches to make a connection.

2. Provide Better Customer Care

Once you get past the personal photos of cute puppies and breathtaking landscapes, you’ll find hundreds of thousands of brands using Instagram growing their businesses.

Social Media is one of the fastest growing channels for customers to reach out for brands and ask for assistance, and Instagram has made it so much easier to connect to the person behind the brand!

3. Nurture Relationships

Instagram gives an extraordinary, different environment to make and support connections. Whether we’re talking about new followers or existing customers, it’s all about keeping the flame alive.

Besides, your inventiveness has no restrictions when using Instagram direct messages.

4. Reward Top Followers

Isn’t it great when you have really engaged and loyal followers?
They’re the special ones who like everything you post no matter what it is you’re talking about – you’ve got them hooked with your secret sauce and you’d love to keep it that way.

5. Connect With Industry Influencers

Identify influencers in your niche and decide which ones would be a great fit for your brand, and brand values.
Pop them through an Instagram Direct Message, keep it friendly and chatty and mention why you think they’d be a good fit – and of course your idea for a collaboration

6. Provide Exclusive Updates

Have a few updates that only your favorite followers should know about?

Instagram DM beyond any doubt realizes how to stay discreet.

Rather than sending your updates to everybody in your followers, you can use Instagram DM to make a group of users.

7. Creative Ways To Offer A Limited Discount

What if you had an amazing offer, it was only for a limited time and you wanted to make sure only your most engaged users got to take advantage of it?

Using Direct Message to Network With Influencers

If you are trying to grow your brand, then influencer marketing is becoming a huge field used to grow brand awareness. Influencers whether big or small have highly engaged audiences that trust and respect the opinions of the influencers. Opening a dialogue with influencers is crucial for expediting brand growth.

Don’t Ask Provide Value

It is imperative that you understand where the leverage stands. Influencers get thousands of messages a day from accounts looking to simply use the influencers without providing any value.

When asking for a favor from someone, you hold no leverage. They have something you want. You need to provide value to them before asking for any services on their end.

For example, if you are a content editor and looking to grow, you could start your message with “Hey there I am a content editor and I want to create free content for you for a month!”.

Don’t even ask for any favors until the line of communication is open. You have instantly provided value and have asked for nothing in return. One great concept to have in mind when building a business is to provide more value to others that you seek.

Helpful Direct Messaging Tips

Okay so you know understand the power behind this secret weapon. Let’s now go over some helpful techniques and cues that you can use to increase conversions, connections, and credibility.

Be Personal

Direct Messaging is a personal line of communication. Compared to a post or a conversation in comments. Direct Message allows for a personal connection. The language used should mimic that of a text message you would write to your friend. Use first names and emojis to break down the wall and create a personalized experience that is unique to each follower. Even if your message is a copy and past that you can simply send to the masses. Take the time to include a first name. Sometimes if I really have the time I like to look at an accounts feed and send them a message about how much I like a particular post.

First Lines Say it All

Just like an email the first words an account can read in a message is the first couple lines. Use these first couple words to hook the attention of the account and drive curiosity to increase the chances for them to open it and reply. Just below are some messages I receive daily on my account @billionairefashionpostInstagram's Direct MessageNotice how some of the accounts simply ask to engage on their most recent post. It is these types of messages that are considered spammy. They provide no value and simply want to utilize my engagement to boost their following. However, take a look at the lower messages. They try to pique my curiosity by simply saying hello or telling me their name. Using first names is a great way to increase open rates because people, in short, are very self-involved and want to know what you can do for them.Instagram's Direct Message Roma had piqued my curiosity, opening her message to read further this is what I found. She does a halfway decent job at providing value it could use some work but overall she has a nice message that I am sure receives a lot of replies. One big thing that I want to point out is that she says “I would love to speak with you and see if there is anything I can do for you.” This is a fantastic way to provide value! One thing I would change is “looking for potential clients” this clearly indicates that she wants me to pay her for a website. This type of language can drive some traffic away because of your cutting to the chase that you want money from me a little too early. It is best to as Gary says “Jab, Jab, Jab, Right Hook!”

Wrap Up

You know understand Instagram’s Secret Weapon. Using Instagram’s Direct Messaging properly can boost your engagement, increase long lasting connections with followers, and assist in networking with influencers. If you want your business to grow fast then you need to start using Instagram’s Direct Message. The power behind this functionality is unparalleled with any other form of communication on Instagram. It creates a personalized line of communication that is unique to each follower, the value that it could bring to your business is priceless. Start creating connections and start unlocking the secret power of direct messaging! Did we miss anything? Drop a comment below if you think there is anything we should add to this article. Make sure to follow us on Instagram (@yr.charisma) and Subscribe to our Youtube Channel we provide value daily and it’s free! Want to Grow Your Instagram Following and Become an Influencer check out our Growth Packages!

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