Instagram has taken over the world by storm. It is a real force in the marketing world. It has Hundreds of millions of users all over the world. That is quite amazing! It should not come as a surprise that different brands are using Instagram to promote and boost their image. They are spending a significant amount of their social media marketing budget on Instagram promotions.
You can also start making a bunch of money from your Instagram account if you are ready to put in that amount of time and commitment. I will guide you through the process to start earning through Instagram and get known for your hard work on the way to the top.
We all understand the power behind a loyal Instagram following. However, if you have nothing to monetize then all you have is numbers on a screen. In our earlier blog post like this or this or even this…We go over everything you need to know to generate leads from Instagram, grow your account, and getting on the explore page. Now that we have shown you how to effectively grow a loyal following lets go over How to Monetize Your Instagram. Today, we are going to go over 6 Ways to Make Money on Instagram. Let’s dive in!
How to Make Money on Instagram?
Since the acquisition by Facebook, Instagram has been increasingly more professional of a social media platform. Originally created to spread photos from one friend to another. The platform has evolved into a central business hub for everyone to be a part of. The opportunities that Instagram has created for both large and small scale business is unparalleled by any recent platform. The fruit is ripe for the picking on Instagram and for all our young entrepreneurs the possibilities are endless. Just below we are going to go over our Top 6 Methods for Making Money on Instagram.
1. Engagement Boosting
This method is geared towards Instagram Influencers in their niche. Those with a loyal following can leverage their power within the community to smaller accounts to assist them in growth. Engagement boosting is similar to our powerlikes program. Smaller accounts will actually pay larger accounts to engage in their post.
Brands are looking for Instagramers will a strong following to build a partnership with. So, how many followers do you have? In order to work with various brands, you need to create a fan following on Instagram. If you do not have that many followers, here are a few ways you can inspire people to create a loyal following.
- Complete your details: You need to fill up all the necessary information in your bio. This may include contact details, location, content nature, etc. Use keywords and hashtags to make yourself visible.
- Consistent content: To increase your following you need to post more often. If you post several times a day, it will most likely attract attention from viewers.
- Good images: Images and visuals attract people more than text. Most of the times people do not even bother reading the captions. But a great image can make all the difference.
- Tags: Using specific keywords and hashtags will make sure you remain on top of the search. It makes it easier for people to find you.
- Interaction: If you are interactive and your followers can have a look into your personal life, it will make them relate to you more and follow you on a daily basis. Conversating with your followers through captions, images or videos can help them see you in a different light.
Engagement Groups on Instagram’s Direct Message or Telegram have also been created to perform the same task as engagement boosting. However, instead of paying for a particular amount of likes or comments, there is a one time fee for entrance into the group. This can be used as an opportunity to generate an income as well as network with other powerful accounts within the niche.
2. Sponsored Post
Another reason for having an audience that is engaged, is that you can leverage their attention for a fee. You have seen this type of social media marketing done before with celebrities that showcase a brand’s new product. They take a couple of selfies with the product or showcase how it works. Brands are always looking for social media managers or marketers, can start searching for social media jobs here.
In doing so, they are generating social reach, leads, and customers for the brand/business. The larger the account the more leverage they have. Thus, the more they can charge for advertisements on their page. Some pages charge over €500/hr per advertisement!
Thanks to Instagram, your feed isn’t the only place you can sponsor a post. Instagram Stories are a great way to generate traffic to products or other accounts. However, since the stories typically reach fewer people than post or videos, generally they are cheaper. But both types can be utilized in conjunction to create an entirely passive income off Instagram.
The main idea behind sponsored posts is to promote brands that you personally like and using their products and services to influence your viewers to do the same.
- TapInfluence: It is an amazing tool for Instagramers who want to promote sponsored content or products. It is a meetup place for Instagramers and different brands. You simply create a profile and upload information regarding your content. The brands read your descriptions and those interested in collaborating with you will contact you.
- Ifluenz: It is an easy to use tool. It lets you browse different campaigns and you can promote the ones you like.
3. Selling Digital Real Estate
Have you ever heard of flipping houses in the real estate world? Well, that same method can be applied to Instagram to generate a passive income. Influencers will actually purchase smaller accounts in order to grow them. Once they have reached the desired level of following or engagement the account is then sold for a profit. This type of digital real estate is becoming increasingly more popular as more entrepreneurs get on the platform.
Growing an Instagram account is laborious and time consuming for most. However, Influencer has a past history of growing an account from scratch. In addition, they have the leverage and power of a much larger account to accelerate the growth of the smaller account. This type of “account flipping” can generate a huge passive income. This method is a slow process but yields very good returns at the end.
4. Selling Content
For all those photographers, videographers and content creators out there you do not need a professional background to create content for others. All you need is talent and the right equipment and you can start selling your content rights to businesses and brands.
Instagram is the perfect place for content creators looking to get discovered. Whether you are taking breathtaking photos or creating a video with unbelievable effects, Instagram is full of professionals looking for people just like you to create content for them. Brands make ask you to create photos/videos to showcase their product. Entrepreneurs like Gary Vaynerchuk may hire you to follow them around and be their dedicated vlogger. Instagram has created tremendous opportunities for creative and unique content creators.
You can use Twenty20 and Community Foap to sell your photographs.
5. Self-Made Products
Similar to Pinterest or Etsy, Instagram has a community of self-made artists and inventors that market their products on Instagram. This homemade market place has allowed many to chase their passions and make money doing it! Due to Instagram being a visual platform the ease of showcasing a product is simpler than ever. Many individuals use their Instagram Account as a Portfolio. The content they put out is some of their work. This creates more opportunities for young entrepreneurs, artists, and inventors to get noticed. Not only is their account consistently showcasing their work, but in addition, their content has a chance to go viral and gain even more attention. So for those that have great talents and abilities, the chances for getting discovered are drastically easier prior to platforms like Instagram.
6. Affiliate Marketing
This is method is well known in the social media marketing world. But for those that are not familiar, affiliate marketing involves promoting someone else’s product for a commission for each sale. This means that influencers with highly engaged audiences can promote products that they choose and make money simply for selling the product. The account owner does not have to deal with shipping, creating the product or customer service. All they have to do is drive enough traffic to the product to generate the desired commission. Websites like Amazon Associates are full of thousands of both digital and physical products.
This wraps up the 6 Ways to Make Monet on Instagram. Use these methods to your advantage in creating a laptop lifestyle. If you are looking to grow your Instagram account so that you have more leverage in business opportunities then go here.
Check out this video on How to Monetize Your Instagram!