Instagram has over 1 billion monthly active users, with more than 95 million photos and videos being shared each day. Anyone with a smartphone and a passion to create content can hop onto the network and start posting.

With so many photos and videos being shared each day, how can one successfully get views, likes, and comments on their content? With viral content of course! We all know what type of content I am talking about. That one post that is all over the Instagram Explore Page with millions of views, likes, and comments.

The Webster Dictionary Defines Viral as:

Viral (noun): relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one Internet user to another.

Viral content is content that has caught the attention of a social community, typically the community is large in nature. As the content starts to gain some notoriety in the community Instagram takes notice. The platform then starts to promote the content on other feeds in order to increase the engagement and user session time. In some instances, a piece of content can go viral across all communities but is typically fairly rare.

Just below we are going to dive into What is Viral Content on Instagram and How Can You Use it To Increase Your Following.

How Do You Know If Something is Viral on Instagram?

How to find viral content on instagram

Most of you probably have a basic understanding of Viral Content on Instagram. You’re probably thinking about all those cool videos of people doing crazy things that have millions of views with thousands of comments. Well, you’re mostly right! The Viral content that you are picturing in your mind is something of a supernova. However, not all viral content has to be supernovas. Take a look at the image above, it is nowhere near the hundreds of thousands of views some videos get. But this video did go viral for my account’s feed.

A post has gone Viral on Instagram when it has a significant increase in both reach and engagement when compared to the average engagement rate of the Instagram account. Meaning, that in order to grow effectively and efficiently you DO NOT need to focus on hitting home runs every single time when it comes to viral content. Simply, if you are consistently posting content that continuously surpasses your account’s average engagement rate then your account is going viral.

Let’s Dive in on How to Discover Viral Content on Instagram!

How to Find Those Hidden Gems

When trying to unearth Viral Content from the vast world that is the Instagram platform there are key areas you need to be on the lookout for. Remember that all the content you are retrieving should be High-Quality content.

Explore Page

How to find viral content on instagram

This is a no brainer. The Instagram Explore Page is going to one of the best places to find Viral Content on Instagram within your niche. The Explore Page is a collection of images and videos that are geared to make the user stay on the platform. Since Viral Content is one of the best pieces of content with a high audience retention rate, it would make sense that you would find a lot of it on the Instagram Explore Page.

Specific Influencers

The next stop on our journey on how to find Viral Content on Instagram takes us to one of my favorite spots, Influencers! There is a reason these individuals and brands are called Instagram Influencers. The content they put out has an extremely high engagement rate as well as social reach. This means prime pickings for accounts looking to find some viral content. The best way to tell if an Instagram Influencers content has gone viral is to simply look at the top 10 posts to determine an Engagement Rate. Then find content on the account’s feed that has significantly surpassed that. This is the content you want to be reposted on your account. This content is the prime pickings of Influencer accounts meaning it’s going to cause a serious spike in engagement and social reach on your account.

Other Social Media Platforms

How to find viral content on instagram

Don’t make Instagram the only platform you utilize to search for Viral Content. For example, Facebook, the older brother of the two social media platforms, has copious amounts of viral content. The best thing about Facebook is that you can find niche specific groups and sub-niches making the availability of niche specific viral content abundant. In addition, the two platforms are intertwined making it easier to transfer content from one platform to another. Also, Facebook Watch just came out recently causing there to be a plethora of video content, both long and short form. Don’t just dig for viral content on Instagram, check out other platforms for those hidden gems.

Check #’s

How to find viral content on instagram

If you are looking for content that is going viral for a specific niche. Then a great place to check is going to be the major hashtags for that niche. Major Hashtags have the best chances for finding viral content because they are so competitive to rank for. These hashtags need thousands of likes and comments to even get close to the top. This means that only the most trending pieces of content will be located at the top. Do a scan of all the major hashtags within your niche, you will be able to find viral content as well as possible influencers to follow for more.

Freelance Photographers

Instagram Explore Page Algorithm Unlocked

This is for accounts that make enough of an income off social media that they can afford to do this method. For those that are influencers within their niche, this is a great way to create original viral content. To ensure that you are creating has a good chance of going viral, is to mimic content that is already viral. For example, we all know that video/images of the people hanging off the rock that gives the impression that they are hanging off a mountain. This went supernova all over Instagram, everyone was reposting the video and photo. However, some people took the same video with their own personal twist on it. This allows them to take full advantage of the supernova, but they also can increase the hype by personalizing it.

Utilize what’s now working

Go to accounts that are as of now becoming famous online. Keep it in your specialty obviously. They definitely realize what viral and what works, so I like to look through a couple of enormous records that I pursue and use repost them.

Make your own substance

When you comprehend what is viral in your specialty, and you are a maker, at that point why not make your own viral substance. Look at my article on the most proficient method to become a web sensation, to guarantee your prosperity.

Note: Always give credit to owners, Instagram is a professional platform. We are NOT encouraging plagiarism or copyright infringement.


Instagram is the ideal stage for turning into a web sensation and developing your image. Be that as it may, you need to realize how to utilize it such that different records will love.

We didn’t pick up our Instagram following in multi-day, yet Rome wasn’t worked in multi-day either. With the assistance of our instruments and a couple of hacks, you’ll have a viral Instagram post staring you in the face in a matter of seconds. To be highlighted on the “Top Posts” page, make sure that your Instagram profile is totally rounded out with the goal that individuals know you’re genuine.

Post pictures that are in accordance with your image’s subject and use labels and emoticons to expand your odds of permeability.

Advance a picture as an advertisement with the goal that it will turn into a web sensation all the more rapidly, and possibly transfer when your clients are dynamic. Timetable posts ahead of time with our booking device.

Discover influencers to share your substance and offer to share theirs, as well.

Also, remember to run challenges on your posts so everybody will impart your picture to their companions.

These are some of the avenues we utilize to find Viral Content for our Instagram Accounts. Posting viral content will drastically increase your accounts engagement rate, social reach, and follower growth. Remember that it is not about posting supernovas all the time. Instead, focus on consistent growth of engagement rate and social reach. Instagram rewards accounts that continually grow. Have fun and keep growing!


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